Our Expertise
Brand Strategy
We work with you to shape a clear, compelling brand strategy that defines your essence, values, personality, and tone.
This process establishes your positioning and ensures a strong, sustainable connection with your audience. Through a collaborative approach, our brand strategy framework identifies unique market opportunities to differentiate your brand and bring it to life through strategic messaging and visuals.
Our team will present various distinct positioning options, refining the final version to best align with your goals. We then create and execute multi-channel campaigns that will best showcase this new positioning—defining your mission, values, and messaging—whether it’s a LinkedIn campaign or targeted content for a B2B brand, or a long-term social media campaign for a B2C brand. With this solid foundation in place, and our deep understanding of cultural nuance in each market, your brand will be equipped to better connect with your target audiences and remain consistent with its brand message.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down