Our Expertise
Social Media
We don’t just post; we tell moving stories
To achieve great results on social media platforms, a creative approach is needed to craft engaging narratives and spark conversations. Our team of social media experts, PR professionals, and content creators understand the complexities of the ever-changing digital landscape and use data-driven strategies to tell your brand's story.
Insight-driven and tech-enabled, we use our expertise to navigate the creator universe and build meaningful audience engagement. We are not just a content machine, but your business partners, dedicated to achieving your goals. We understand the complexities and anticipate the evolution of platforms such as LinkedIn, TikTok, Instagram, Facebook, Telegram, Whatsapp, X, YouTube and more, to be able to deliver the best solutions for your business, executives and personalities.
To guarantee alignment between our social media content and your business objectives, we’ll establish close collaboration with your team from the outset. We’ll look at what your primary objectives are (i.e. acquiring new customers, or fostering connections with existing customers and building brand loyalty - or both?), your most crucial areas for growth or conversions, who your target audiences are and what your desired actions are from them. By determining this, we can tailor our strategies, tactics, visual aesthetic, tone, posting frequency, and platform selection to deliver optimal results.
To deliver on the previous, Mutant employs our process defined as VOICE, which is proven to refine and provide structure to social media work.
Validate
We start by validating your social channels’ purpose and approach with thorough audits and research that span your platforms, the landscape, competitors and case studies. This gives us the data to understand and evaluate your performance and industry benchmarks, ensuring we can set up an effective, targeted social strategy.
Organise
Once we’ve built a foundational understanding of your platform and social landscape, we move to organise your social channels holistically, with defined content pillars, tone, overall strategy and individual channel approach.
Implement
Plan in hand, we move to implement. Our content will span all strategic social channels, leveraging the right tools and processes to deliver with the right cadence.
Check
Rolling out content isn’t where we stop. To optimise performance and understand your audience responses, we regularly check and evaluate our channels and content, continually making tweaks and additions to re-strategise where needed.
Elevate
With all the basics in place, we’re ready to move to the next level. Creative content, campaigns, experiences, partnerships and influencers. Elevate your platform with the original and organic social experiences that leave your audience wanting more.
Apart from managing channels such as TikTok, Facebook, Instagram, X, YouTube, and more, we maintain continuous monitoring and analysis of current and emerging platforms to identify potential opportunities for our clients. This proactive approach ensures we can suggest innovative strategies to leverage the right platforms effectively. For instance, we have successfully utilised community channels on platforms like Telegram and WhatsApp for clients to cultivate direct and meaningful connections between brands and their respective audiences.
We remain committed to staying ahead of the curve by actively analyzing new and emerging platforms such as Xiaohongshu and BlueSky. Our goal is to assess their potential impact on the social media landscape and provide our clients with actionable insights to harness these platforms effectively, thereby gaining a competitive advantage in their respective markets.
We combine deep expertise and innovative strategies to navigate LinkedIn’s professional landscape with precision, whether building brand authority or elevating executive thought leadership. We craft tailored campaigns that integrate strategic planning, high-impact copywriting, and visually engaging design, ensuring each message resonates and drives meaningful connections. Our team—comprising ex-editors, seasoned copywriters, and professional ghostwriters—brings a refined understanding of crafting narratives in a brand’s or individual's distinct tone of voice.
Leveraging data-driven insights and creative innovation, we customise our approach to meet each client’s unique goals, strengthening corporate presence, sparking engagement, and driving measurable growth in an ever-evolving digital space.
As PR experts, we know the lasting damage one disgruntled post can have on a brand's reputation. Prevention is key, but when crises occur, our in-house crisis management team is ready. We know how to navigate and counsel on social media issues, with ready playbooks to implement.
In social media, the audience, fans, and followers are key. We prioritise understanding and engaging our audience consistently, using robust toolkits and response matrices to expertly handle even the most challenging and fun community engagement situations. We always communicate with audiences in the right tone, aiming to delight and calm them as needed.
Our in-house talent, including real actors, VO artists, and announcers, can be available for video content creation. Additionally, we have designers on hand for projects where aesthetics, creative, and design thinking are essential for both static and video content.
We know how to integrate your key messages into social content and create robust content pillars to guide this. We develop high-impact campaign and thematic-based social posts, instead of ad-hoc tactical ones.
Our dedicated content team, made up of ex-editors and journalists, can also manage your LinkedIn pages, both for brands and for executives, from audits, content creation and posting to community management and reporting.
We work strategically with a network of influencers across fitness, lifestyle, sport, tech and other verticals to achieve client business goals through paid and unpaid influencer strategies that are integrated with PR and social media plans.
Each influencer has a unique story, personal brand and passion project. We understand our clients’ needs and holistically evaluate influencers as content creators and brand extensions. Our deep understanding of current social media trends helps us collaborate with influencers to optimise content and meet client goals.