Our Expertise
Branding
Defining your brand for a lasting impact
We believe the key to building an unforgettable brand starts with knowing who you are, what you stand for, and why you matter—and we have a battle-tested formula to do just that for you.
Your brand is the very essence of who you are and what you do. Our focus is to solve your very real problems with actionable, measurable solutions that resonate with audiences across Asia.
Mutant can help you to identify your brand’s key visuals, characteristics and logos, to spruce them up ahead of a new launch or fundraising round - or we can use our phased approach for a full end-to-end brand strategy, bringing your business to life through a renewed identity. Either way, our goal is to create a brand identity that ensures your story is being told and perceived the right way.
Every treatment starts with a diagnosis, and the same is true with branding.
A brand audit is the foundation for strategic growth, giving you a 360-degree view of how your brand is perceived, internally and externally. Mutant can gather insights through in-depth research, stakeholder interviews (including leadership, frontline teams, customers, partners, and media), and competitive benchmarking to assess your positioning in the market.
This process uncovers your brand’s strengths, weaknesses, and relevance to target audiences, helping you identify opportunities for improvement. Our analysis provides clear, data-backed insights into market trends, audience perception, and your competitive standing. The objective is to ensure your brand is aligned with your business goals - whether refining messaging, strengthening your market position, or enhancing visibility through a new look and feel, this audit is your roadmap for growth.
Look, sound, and feel like your brand wherever you show up, even when your logo isn’t there.
This is where strategy meets execution. We use the insights we have on your brand to create impactful brand materials, ensuring consistency across every asset to reinforce your positioning. Our creative team can develop bespoke illustrations, animations, infographics, and multimedia content tailored to your brand identity—overall, for a website refresh, for example, or for a specific campaign in a particular market. Whether you need social media assets, brochures, or key visuals for an event, we’ll bring your brand to life in a way that resonates with your audience and connects with your overall identity. This ensures your brand story is not just seen, but felt, across every touchpoint.
We work with you to shape a clear, compelling brand strategy that defines your essence, values, personality, and tone.
This process establishes your positioning and ensures a strong, sustainable connection with your audience. Through a collaborative approach, our brand strategy framework identifies unique market opportunities to differentiate your brand and bring it to life through strategic messaging and visuals.
Our team will present various distinct positioning options, refining the final version to best align with your goals. We then create and execute multi-channel campaigns that will best showcase this new positioning—defining your mission, values, and messaging—whether it’s a LinkedIn campaign or targeted content for a B2B brand, or a long-term social media campaign for a B2C brand. With this solid foundation in place, and our deep understanding of cultural nuance in each market, your brand will be equipped to better connect with your target audiences and remain consistent with its brand message.
We start by auditing your employer brand through surveys and interviews—examining employee perceptions, recruitment experiences, and workplace culture. Through additional desktop research, we gather valuable insights to shape a strategy that authentically reflects your company’s strengths and values. This foundation allows us to craft a tailored plan that enhances your reputation as an employer of choice.
Content is at the heart of our approach. We can create compelling, multi-format assets—videos, blogs, social media posts, and employee stories—to showcase what makes your workplace unique. Our targeted campaigns leverage LinkedIn, Instagram, TikTok, and Facebook to attract top talent and build a strong employer identity. We also refine your online reputation on platforms like Glassdoor and Indeed, ensuring credibility and trust. With continuous monitoring and optimisation, we can track engagement, applications, and retention to drive measurable results. Let us help you build a standout employer brand that attracts and retains top talent.