Our Expertise
Public Relations
A PR agency that moves markets & drives results
Brands in Southeast Asia need more than just media coverage—they need PR that delivers real, measurable impact. Mutant goes beyond storytelling to craft strategic, data-driven communications that drives engagement through strong traditional and new media relations. With a deep understanding of local media, we tailor effective strategic and creative executional plans that ensure your brand connects with the right audiences, in the right places, and at the right time.
Our approach is built on a foundation of strategy, agility, and impact. We don’t just pitch stories—we engineer narratives that move the needle, leveraging media, digital, and influencer touchpoints to maximise ROI. From securing top-tier coverage to crisis navigation, performance tracking, and continuous optimisation, we help brands lead change.
When it comes to measurement, we focus on what matters to your brand and map what success looks like. Metrics are set up across different channels, from awareness (reach and share of voice) to perception (key message pick-up and thought-leadership, sentiment analysis and engagement) and specific business metrics such as lead generation through gated content.
Where possible, we steer away from superficial metrics such as PR Value. Mutant has designed its own Custom Scoring Matrix for government clients, which has since been implemented across all our clients. This scoring system takes into account three aspects of earned media coverage (reach, source, sentiment) with tailored measurable scores for each element. This scores each media hit for a monthly average score, used as benchmarks for month-on-month comparisons.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
A strong consumer PR strategy is one that ensures you can increase brand awareness while building a positive brand image.
We craft culturally relevant narratives that resonate with today’s consumers - shaping how your brand is perceived. Our approach blends earned media, influencer engagement and experiential activations to get people talking about your products and services authentically.
Whether it’s a new product launch, a brand refresh, or an ongoing storytelling strategy - we connect you with the right lifestyle journalists, opinion leaders and communities to drive influence.
Lead the conversation with a top corporate comms agency
Strong corporate communications are the foundation of a trusted brand. Whether you're navigating a crisis, launching something new, or building long-term credibility, we develop tailored strategies that shape public perception.
We don't just manage what people say about you—we help you walk the talk by cutting through noise, building trust, and positioning leadership teams as credible voices in their industries. Because in today's landscape, reputation isn't built by accident—it's earned through intentional messaging.
What is corporate PR?
Corporate PR is how organisations manage relationships with the people who matter most: media, investors, employees, customers, and the public.
At Mutant, we believe the best corporate communications strategies are built in the good times, so when challenges arise, your reputation can handle the pressure. It's not just press releases and media coverage; it's shaping the narrative.
How we do corporate PR differently
We're not your typical strategic communications agency. We don't send templated press releases and hope for the best. We work as your partner because we know that strong communications drive real business outcomes.
Business-First Campaigns
Every campaign starts with your commercial objectives. We build communications strategies around what drives you forward—not just what makes headlines.
Regional Muscle, Local Know-How
With teams across Singapore, Malaysia, Thailand, Indonesia, and the Philippines, we understand the cultural nuances and media landscapes that shape reputation across Southeast Asia. We deliver consistent messaging that resonates locally while working seamlessly across borders.
Integrated by Design
Corporate PR doesn't live in isolation. We work across PR, content, social media, and brand strategy so every touchpoint reinforces your positioning. No silos. No handoffs. Just seamless execution.
Journalist-Led Storytelling
Our content team includes former journalists and editors who know how to craft narratives that the media would actually want to cover. They sit with your leadership teams, ask the right questions, and translate complex ideas into compelling stories.
Always-On Reputation Monitoring
We don't wait for crises to protect your reputation. Through continuous media monitoring and sentiment analysis, we spot emerging risks and opportunities early—keeping your brand ahead at all times.
Our integrated corporate PR services
We offer end-to-end corporate communications designed to build trust, drive visibility, and set your brand up for long-term success.
Media Relations & Earned Coverage
As part of our broad corporate PR strategy, we ensure you’re seen in the best publications, securing high-impact coverage through strategic engagement with journalists. We handle media strategy, press release writing, journalist pitching, interview prep, and broadcast placement.
Reputation Management
From media sentiment tracking to crisis communications planning and real-time counsel during critical moments—we've got you covered.
Executive Positioning
Your leaders' personal brands strengthen your corporate reputation. We deliver executive visibility strategies, media training, speaking opportunities, and LinkedIn strategies that build credibility.
Thought leadership that actually leads
We capture your leaders' real voice. Every piece connects to your business objectives, with regional and global reach across Southeast Asian and international media.
We identify the conversations your brand should own through stakeholder interviews and market analysis, uncovering your unique perspectives and mapping them to topics your audiences care about.
From bylined articles for tier-one publications to op-eds and commentary to in-depth white papers, we help you build lasting credibility.
Why Mutant?
Proven Track Record
We’ve worked with major global brands, producing measurable impact through our wide range of corporate PR services.
Deep Regional Expertise
With offices across Southeast Asia, we understand the media landscapes, regulatory environments, and cultural nuances that shape the region.
Integrated Communications
As a top PR agency offering integrated services, we ensure your PR, content, social media, and branding work together seamlessly.
Strategic Partners, Not Just Vendors
We challenge assumptions, bring fresh perspectives, and stay involved throughout.
Impactful messaging starts here
Whether you're building thought leadership, getting caught in controversy, or navigating complex stakeholder landscapes, our team is ready to help you lead the conversations that matter.
When a crisis hits, speed and strategy are everything. We help brands navigate difficult situations with clear timelines and transparent communication. We are your partner in the trenches, from crisis preparedness and creating a crisis playbook, which includes developing crisis response plans, scenario mapping, and training to prepare key spokespeople. We will also have a dedicated senior team for monitoring and managing issues in real-time.
Mutant’s senior leaders work exclusively with your team, sitting in your office for real-time updates and conversations with your legal teams and senior leaders as we provide a communications perspective. We have helped government agencies, multinational companies, telcos, investment bodies and more protect reputations and rebuild trust with stakeholders through the hardest news. Some examples of this include handling retrenchments, product downtime, market exits, data breaches and allegations of fraud.
Attracting and retaining top talent in today’s competitive job market requires more than just attractive compensation packages. Employees seek workplaces with strong cultures, clear values, and leadership that inspires. At Mutant, we help businesses across Asia craft compelling employer branding and internal communications strategies that resonate locally while scaling effectively across multiple markets.
Our approach begins with in-depth research, including employee surveys, messaging workshops, and competitor analysis to uncover what makes your workplace unique. From there, we develop a strong employer value proposition (EVP) that aligns with your company’s mission and culture, ensuring it speaks authentically to diverse talent pools across key markets.
Internal storytelling plays a crucial role in reinforcing company culture and keeping employees engaged. We craft communications that go beyond routine updates—turning newsletters, leadership messaging, and town halls into engaging narratives that inspire and align teams.
Externally, we elevate your employer brand through strategic media placements and LinkedIn positioning, amplifying leadership visibility and showcasing your company as an employer of choice. By integrating with HR initiatives and localising strategies for different regions, we ensure a unified yet flexible approach that attracts and retains the best talent across Asia.
We help keep our clients and their spokespeople top-of-mind for our journalists, so they proactively reach out to us when working on relevant feature stories.
Outside of media mixers or lunches, we curate casual sessions (over pickleball and engaging events) that allow editors and journalists to get to know your brand, unique features and competitive advantages - with a sprinkle of personality as we create a memorable moment. By facilitating strong media relationships, we help the media tell your brand story well.
A strong message is only as effective as the spokesperson delivering it.
Our bespoke media training sessions equip executives and brand representatives with the skills to navigate tough interviews, stay on message, and confidently engage with journalists. Our media trainers have expertise coaching global C-suite leaders, government officials and even brand ambassadors. Our hands-on, tailored training consists of theory, roleplays with mock interviews and press conferences and scenario-based coaching mapped to the spokespersons’ expertise.
Each trainee will receive confidential feedback and a video recording to help refine their skills.
Weather the storm with brand reputation management
Strong reputations take years to build. Negative press, industry controversies, or viral crises can damage them in hours. Smart brands prepare before issues hit.
Our reputation management services help brands through strategic storytelling, stakeholder engagement, and active media monitoring across Southeast Asia.
We move fast. Our teams craft fact-based messaging that addresses challenges head-on while reinforcing stakeholder trust. Better yet, we help you build reputation resilience before crises emerge, so when they do, you're ready.
What is reputation management?
Reputation management is how you control the narrative around your brand—before, during, and after challenges arise. It's the difference between brands that weather storms and those that sink under pressure.
Think of it as insurance for your credibility. Smart reputation management means building trust reserves when things are good, monitoring what's being said constantly, and having protocols ready when issues emerge.
The Mutant approach
Most agencies react. We anticipate. As a PR agency with teams across Southeast Asia, we've seen how reputation challenges unfold in real time—and more importantly, how to stop them before they escalate.
Prevention Beats Cure
The best time to strengthen your reputation? Right now. We help you build positive narratives, establish thought leadership, and create stakeholder goodwill that becomes your buffer when challenges hit.
24/7 Eyes on Your Brand
Our teams track traditional media, social sentiment, review platforms, and online forums across regional markets. We spot trouble early—often before you do—so we can act fast.
Facts First, Always
When issues arise, we craft fact-based responses that address concerns head-on. No corporate doublespeak. No deflection. Just clear, credible messaging that protects trust while managing the situation.
One Region, Multiple Realities
A crisis in Singapore requires different handling than one in Manila or Jakarta. Our offline and online reputation management services cover the different cultural nuances, media dynamics, and regulatory environments.
Consistent Messaging On Every Channel
Reputation management isn't just PR—it's every touchpoint. We align your media responses with social content, internal communications, and stakeholder messaging so nothing contradicts or undermines your position.
Our brand reputation management services
We cover every scenario, from proactive protection to active crisis response.
Crisis Preparedness
We develop response protocols, train your spokespeople, and create messaging frameworks before issues arise. When something happens, you're ready.
24/7 Monitoring
Early warning = early action. We provide real-time tracking of media coverage, social sentiment, and stakeholder conversations across Southeast Asian markets.
Crisis Response
Get strategic counsel and hands-on support when issues escalate. We help you navigate media inquiries, craft holding statements, manage stakeholder communications, and coordinate responses across channels.
For ongoing challenges that require sustained attention, we provide strategic guidance to manage perception while working toward resolution.
Digital Reputation
We offer specialized online reputation management services, including review management, social media monitoring, and coordinated digital responses.
Stakeholder Communications
During critical times, tailored messaging for investors, partners, employees, customers, and regulators helps maintain transparency and trust. As part of our brand reputation management services, our team is prepared to help you every step of the way.
Still waiting for a crisis?
The best reputation management happens before you need it. Whether you're building proactive defenses or navigating an active challenge, we're ready to help.
From gadgets to complex services in fintech, cybersecurity, intelligence and enterprise solutions, we translate complex technical jargon into compelling stories that speak to your audiences. Mutant has worked with some of the world’s biggest global tech organisations to lead campaigns, launch new products and communicate in a credible and clear way to create quality buzz in key markets.
Mutant’s tech experts balance your data and insights, and understand the fast-moving tech landscape, having built strong relationships with key tech editors to ensure your innovations get the visibility it deserves. We leverage the right voice to tell your story - with your customers highlighting successes and partners seeing value in your collaborations. Whether launching a new product, navigating regulatory shifts or highlighting groundbreaking advancements and educating the media in a new space, we’ll ensure you get the results you want.
Why Mutant?
We Get You
Our content strategy agency has worked with B2B tech companies, fintech platforms, SaaS providers, and enterprise software brands, helping them translate technical concepts into clear, compelling narratives.
Proven Results Across Industries – From securing tier-one media coverage for fintech startups to driving hundreds of millions of impressions for e-commerce platforms, our work delivers results, not just metrics.
Integrated Execution – Content doesn't live in isolation. We bring PR, social media, and storytelling together to make your message hit home across every channel.
Frequently Asked Questions (FAQs)
1. What does a content strategy agency do?
A content strategy agency helps brands plan, create, and distribute meaningful content that aligns with business goals. At Mutant, we build data-driven content strategies that tell powerful stories, boost engagement, and drive measurable impact across multiple platforms.
2. How does Mutant approach content strategy differently?
Mutant blends storytelling with strategy. We research audience behaviour, market trends, and cultural nuances to create content that resonates locally and regionally. Every piece of content we produce—whether an article, video, or social post—serves a clear business purpose.
3. What is B2B tech content creation and why is it important?
B2B tech content creation translates complex technology concepts into clear, compelling messages. Mutant helps SaaS, fintech, and enterprise tech companies craft thought leadership, whitepapers, and case studies that build authority and convert leads.
4. How does Mutant’s content strategy support business growth?
Our content strategies are built to generate awareness, nurture trust, and drive conversions. By combining research, creative execution, and integrated storytelling, Mutant ensures that every content asset supports the customer journey and strengthens brand positioning.
5. Why choose Mutant as your content strategy agency?
Mutant is a trusted partner for brands across Southeast Asia. Our team of strategists, journalists, and designers deliver content strategies tailored to your market, ensuring your brand stands out in competitive spaces—especially in B2B and tech sectors.