Our Expertise
Public Relations
A PR agency that moves markets & drives results
Brands in Southeast Asia need more than just media coverage—they need PR that delivers real, measurable impact. Mutant goes beyond storytelling to craft strategic, data-driven communications that drives engagement through strong traditional and new media relations. With a deep understanding of local media, we tailor effective strategic and creative executional plans that ensure your brand connects with the right audiences, in the right places, and at the right time.
Our approach is built on a foundation of strategy, agility, and impact. We don’t just pitch stories—we engineer narratives that move the needle, leveraging media, digital, and influencer touchpoints to maximise ROI. From securing top-tier coverage to crisis navigation, performance tracking, and continuous optimisation, we help brands lead change.
When it comes to measurement, we focus on what matters to your brand and map what success looks like. Metrics are set up across different channels, from awareness (reach and share of voice) to perception (key message pick-up and thought-leadership, sentiment analysis and engagement) and specific business metrics such as lead generation through gated content.
Where possible, we steer away from superficial metrics such as PR Value. Mutant has designed its own Custom Scoring Matrix for government clients, which has since been implemented across all our clients. This scoring system takes into account three aspects of earned media coverage (reach, source, sentiment) with tailored measurable scores for each element. This scores each media hit for a monthly average score, used as benchmarks for month-on-month comparisons.
A strong consumer PR strategy is one that ensures you can increase brand awareness while building a positive brand image.
We craft culturally relevant narratives that resonate with today’s consumers - shaping how your brand is perceived. Our approach blends earned media, influencer engagement and experiential activations to get people talking about your products and services authentically.
Whether it’s a new product launch, a brand refresh, or an ongoing storytelling strategy - we connect you with the right lifestyle journalists, opinion leaders and communities to drive influence.
Strong corporate communications are the foundation of a trusted and reputable brand. Regardless of your company’s size, we develop tailored strategies to help shape public perception, strengthen relationships, and safeguard your reputation.
By combining strategic media engagement with data-driven insights, we help businesses navigate today’s complex communications landscape. Our expertise ensures your messaging remains clear, consistent, and aligned with your business objectives.We craft a bespoke plan that amplifies your brand’s voice, ensuring it resonates with investors, customers, employees, and the media.
Trust and credibility are at the heart of corporate reputation - as is being the brand to lead the conversation. We are experts in thought leadership strategy to better engage and inform your audiences, while also setting your brand or key spokespeople up as credible experts in their field. Our content team is made up of former journalists and editors, who sit with your leaders to ask the right questions and understand their unique perspectives and tone, so they can create engaging content for owned or earned platforms.
With this proactive approach, we monitor media sentiment and stakeholder feedback, refining strategies in real time to strengthen your brand’s presence and boost credibility. After all, building a solid brand reputation is critical in the good times, to help cushion the impact when navigating future issues.
When a crisis hits, speed and strategy are everything. We help brands navigate difficult situations with clear timelines and transparent communication. We are your partner in the trenches, from crisis preparedness and creating a crisis playbook, which includes developing crisis response plans, scenario mapping, and training to prepare key spokespeople. We will also have a dedicated senior team for monitoring and managing issues in real-time.
Mutant’s senior leaders work exclusively with your team, sitting in your office for real-time updates and conversations with your legal teams and senior leaders as we provide a communications perspective. We have helped government agencies, multinational companies, telcos, investment bodies and more protect reputations and rebuild trust with stakeholders through the hardest news. Some examples of this include handling retrenchments, product downtime, market exits, data breaches and allegations of fraud.
Attracting and retaining top talent in today’s competitive job market requires more than just attractive compensation packages. Employees seek workplaces with strong cultures, clear values, and leadership that inspires. At Mutant, we help businesses across Asia craft compelling employer branding and internal communications strategies that resonate locally while scaling effectively across multiple markets.
Our approach begins with in-depth research, including employee surveys, messaging workshops, and competitor analysis to uncover what makes your workplace unique. From there, we develop a strong employer value proposition (EVP) that aligns with your company’s mission and culture, ensuring it speaks authentically to diverse talent pools across key markets.
Internal storytelling plays a crucial role in reinforcing company culture and keeping employees engaged. We craft communications that go beyond routine updates—turning newsletters, leadership messaging, and town halls into engaging narratives that inspire and align teams.
Externally, we elevate your employer brand through strategic media placements and LinkedIn positioning, amplifying leadership visibility and showcasing your company as an employer of choice. By integrating with HR initiatives and localising strategies for different regions, we ensure a unified yet flexible approach that attracts and retains the best talent across Asia.
We help keep our clients and their spokespeople top-of-mind for our journalists, so they proactively reach out to us when working on relevant feature stories.
Outside of media mixers or lunches, we curate casual sessions (over pickleball and engaging events) that allow editors and journalists to get to know your brand, unique features and competitive advantages - with a sprinkle of personality as we create a memorable moment. By facilitating strong media relationships, we help the media tell your brand story well.
A strong message is only as effective as the spokesperson delivering it.
Our bespoke media training sessions equip executives and brand representatives with the skills to navigate tough interviews, stay on message, and confidently engage with journalists. Our media trainers have expertise coaching global C-suite leaders, government officials and even brand ambassadors. Our hands-on, tailored training consists of theory, roleplays with mock interviews and press conferences and scenario-based coaching mapped to the spokespersons’ expertise.
Each trainee will receive confidential feedback and a video recording to help refine their skills.
A strong, credible reputation takes years to build, but can be torn apart in minutes. We help brands proactively manage their reputation through strategic storytelling, stakeholder engagement and active media monitoring.
Whether you’re navigating public perception shifts or rebuilding your credibility with industry challenges and negative press, we can craft messaging based on facts to reinforce trust in your brand, while mitigating risks.
From gadgets to complex services in fintech, cybersecurity, intelligence and enterprise solutions, we translate complex technical jargon into compelling stories that speak to your audiences. Mutant has worked with some of the world’s biggest global tech organisations to lead campaigns, launch new products and communicate in a credible and clear way to create quality buzz in key markets.
Mutant’s tech experts balance your data and insights, and understand the fast-moving tech landscape, having built strong relationships with key tech editors to ensure your innovations get the visibility it deserves. We leverage the right voice to tell your story - with your customers highlighting successes and partners seeing value in your collaborations. Whether launching a new product, navigating regulatory shifts or highlighting groundbreaking advancements and educating the media in a new space, we’ll ensure you get the results you want.