Our Expertise

Employer Brand & Internal Comms

What We Do
Public Relations
Employer Brand & Internal Comms

Attracting and retaining top talent in today’s competitive job market requires more than just attractive compensation packages. Employees seek workplaces with strong cultures, clear values, and leadership that inspires. At Mutant, we help businesses across Asia craft compelling employer branding and internal communications strategies that resonate locally while scaling effectively across multiple markets.

Our approach begins with in-depth research, including employee surveys, messaging workshops, and competitor analysis to uncover what makes your workplace unique. From there, we develop a strong employer value proposition (EVP) that aligns with your company’s mission and culture, ensuring it speaks authentically to diverse talent pools across key markets.

Internal storytelling plays a crucial role in reinforcing company culture and keeping employees engaged. We craft communications that go beyond routine updates—turning newsletters, leadership messaging, and town halls into engaging narratives that inspire and align teams.

Externally, we elevate your employer brand through strategic media placements and LinkedIn positioning, amplifying leadership visibility and showcasing your company as an employer of choice. By integrating with HR initiatives and localising strategies for different regions, we ensure a unified yet flexible approach that attracts and retains the best talent across Asia.

We focus on 3 things that matter to MICE clients:
1. Promote
  • Craft clear, compelling narratives for your event or destination
  • Build pre-event momentum through media, thought leadership and digital campaigns
  • Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
  • Manage media and messaging on the ground during high-pressure moments
  • Handle tough questions, misinformation and operational hiccups with calm, clear communication
  • Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
  • Turn coverage and conversation into clear outcomes and reports
  • Show stakeholders how your event lifted reputation, visibility and engagement
  • Capture content and narratives you can re-use long after the lights go down
What we offer:
Strategic positioning & messaging
Regional media relations, pre-event announcements, keynote and programme amplification, and fast, reactive storytelling across business, lifestyle, travel, arts and trade titles.
Integrated PR & earned media
Regional media relations, pre-event announcements, keynote and programme amplification, and fast, reactive storytelling across business, lifestyle, travel, arts and trade titles.
Stakeholder & VIP communications
Clear, well-structured comms for government, sponsors, exhibitors, partners and industry leaders, including profiling and thought leadership.
On-ground comms operations
Media room management, interview handling, real-time issues support, and live content capture for high-profile events across the region.
Digital & social amplification
Social playbooks, real-time posting and campaign storytelling before, during and after your event to extend reach beyond the room.
Post-event reporting & momentum
Coverage and share-of-voice analysis, sentiment insights, and wrap-up communications that keep stakeholders engaged for the next edition.
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Frequently Asked Questions (FAQs)