Scoot
Scoot wanted to broaden the impact and exposure of its new Scoot Trend Report 2025 while also strengthening its relationship with the media, and building thought leadership.
The Campaign
Mutant held a luncheon where 9 top-tier aviation and business media were invited to meet and chat with Scoot regional executives regarding business updates, direction, and positioning. The aim of the session was to allow Scoot a casual environment to share invaluable local insights from its new Scoot Trend Report 2025, helping to maximise PR outcome, awareness, and overall impact.
The Result
Successfully landed coverage in leading aviation and business media such as Daily News, Wingtips and Manager Daily 360, driving 30+ earned media placements for the Scoot Trend Report 2025 and achieving a cumulative reach of more than 10 million.
30+
media coverage
10M+
reach
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