Teh Celup Sosro
Mutant worked with Teh Celup Sosro to celebrate the spirit of Ramadan and community care by distributing iftar meals with warm tea while spotlighting women’s roles in nurturing local communities.
The Campaign
Teh Celup Sosro’s Hidupkan Ramadanmu partnered with FoodBank of Indonesia to distribute 50,000 iftar packages to 150 mosques across Java, engaging over 8,400 mostly female volunteers. The initiative blended social impact, storytelling, and cultural relevance through press events and volunteer testimonials.
The Result
Earned 39 media features from 30 outlets — 83% in Tier 1.Stories dominated regional news, with 100% coverage in target areas and strong resonance around women’s empowerment and SDG-aligned messaging.
39
media features from 30 outlets
83%
Tier 1 media outlets
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