Public Relations

Our B2C consumer PR team in the Philippines crafts culturally relevant narratives that resonate with Filipino audiences. We blend earned media, KOL marketing Philippines strategies, and experiential activations to get people talking about your brand authentically.

Whether it's a product launch, market entry, or ongoing storytelling strategy, we connect you with the right lifestyle journalists, content creators, and communities to drive real influence. As a lifestyle PR agency Philippines brands trust, we understand what makes this market tick—and how to make your message land.

Amplifying Your Voice in the Philippines

The Philippines is a content powerhouse. Filipinos spend more time on social media than almost any other country—over an hour more daily than the global average. With 86 million social media users and a digital-first mindset, audiences here are savvy, engaged, and selective about the brands they follow.

Advertising alone won't cut through. Lifestyle brand PR positions your brand within the cultural conversations Filipino consumers actually care about. We help you land features in publications they trust, partner with creators who genuinely influence decisions, and spark word-of-mouth that turns followers into customers.

For brands with technically complex products, our corporate PR services in the Philippines also develop strategies that translate features into benefits your audience understands. Additionally, if you're in a consumer-facing industry without a reliable crisis communications PR firm, you're taking an unnecessary risk

Our Case Studies

Apple iPhone (Thailand) — We helped Apple grow iPhone's customer base among Thailand's under-35 demographic by tapping into the country's booming shoppertainment culture. In partnership with TikTok, we developed facilitator-led workshops that showcased iPhone's content-creation and live-streaming capabilities. Over 80 lifestyle and tech creators attended, generating 65+ editorial and social posts. The campaign reached 26 million people on social media, and the facilitators subsequently hosted independent workshops, spreading iPhone's product messaging organically.

F&N Magnolia × Minions (Malaysia) — We transformed Magnolia's limited-edition Minions Banana Milk from a product release into a family lifestyle moment. The strategy embedded Magnolia into back-to-school routines and pop-culture conversations through media-first engagement. On-ground drops with Minions mascot appearances hit top newsrooms, followed by targeted home deliveries to parenting platforms and seeded KOL giveaways that turned product posts into interactive family challenges. The result: 89 media hits (41 Tier 1), 20 million combined reach, and an estimated 36x ROI.

Yo-Chi (Singapore) — When this Australian frozen yoghurt brand entered Singapore during National Day noise, we cut through with embargoed briefings and creative outreach. The launch secured features in The Straits Times, Mothership, and Time Out Singapore, with queues forming within hours of opening.

Our Approach as Your Lifestyle PR Agency in the Philippines

So what should you expect from our consumer PR team?

Media relationships that matter: We work with lifestyle journalists and editors who shape consumer trends in the Philippines. We secure coverage because your story genuinely fits their agenda, not because we're pushing it where it doesn't belong. Our media training agency in the Philippines will also go the extra mile to ensure your leadership is prepared to face the press with confidence.

KOL partnerships with substance: KOL marketing Philippines works best when it's strategic, not transactional. We match you with creators whose audiences align with your brand values. No forced endorsements or cookie-cutter briefs.

Regional expertise: Our presence across Southeast Asia enables campaigns with cultural nuance. What works in Manila may require a different approach in Cebu or Davao, and what resonates locally should still align with your regional or global brand story.

Integrated campaigns: We're an integrated PR agency offering end-to-end services—from reputation management to content creation. Your brand gets seen and heard everywhere it matters.

Own the Narrative

The Philippines is on the move. With GDP projected to grow 6–7% in 2026 and foreign investment accelerating across sectors from e-commerce to real estate, more businesses are competing for attention, trust, and market share. In this environment, your reputation isn't shaped by what you do alone—it's shaped by how well you communicate it.

That's where a corporate PR strategy agency in the Philippines becomes essential. We partner with organisations to build communications frameworks that support growth, navigate complexity, and earn stakeholder confidence. From executive positioning to media relations, our corporate communications services turn business objectives into narratives that resonate and results you can measure.

What Corporate PR Actually Means

Corporate PR is how organisations manage relationships with the audiences that matter most: media, investors, employees, customers, and regulators. Good corporate PR services in the Philippines can enhance credibility through consistent, strategic communication that aligns what you say with what you do.

With 76 million Filipinos online and spending an average of nine hours daily on digital platforms, reputation is being built and tested in public view. The strongest corporate brands prepare during stable periods, so when challenges emerge, their foundation holds.

How Mutant Does Corporate PR

Commercial Objectives First

We don't create communications strategies in isolation. We build them around what you're actually trying to achieve. Market entry, investor relations, talent acquisition, IPO readiness—these shape our approach from day one.

Regional Reach, Local Intelligence

With teams across Singapore, Malaysia, Thailand, Indonesia, and the Philippines, we understand how media landscapes and stakeholder expectations differ across Southeast Asia. For multinationals entering the Philippine market or local enterprises expanding regionally, your messaging stays consistent while landing authentically in each market.

Integrated Execution

Corporate PR doesn't exist in a vacuum. We connect earned media with content strategy, social presence, and brand positioning so every channel reinforces the same story. For example, lifestyle brand PR strategies blend B2B dimensions with consumer-facing products. This integration matters for brands that want to succeed on all fronts.

Journalist-Trained Storytellers

Our team includes former journalists and editors who understand what makes stories land. They know how to distil complex business narratives into angles that the media actually want to cover. When combined with our media training programmes in the Philippines, we’ll prepare your spokespeople for anything that comes their way.

Continuous Reputation Monitoring

We don't wait for issues to surface. Through ongoing media monitoring and sentiment tracking, we identify emerging risks and opportunities early. This connects directly to our crisis communications capabilities, because the best crisis response starts long before anything goes wrong.

Thought Leadership That Earns Attention

Our thought leadership services identify the conversations your brand should own.

In a market where digital transformation, sustainability, and regional expansion dominate business headlines, there's no shortage of topics. The challenge is cutting through. We work with your leadership team to uncover distinctive viewpoints through stakeholder interviews and market analysis. Then we translate those insights into content that builds credibility: bylined articles for tier-one publications, op-eds responding to industry developments, white papers that demonstrate expertise, and commentary that keeps your executives visible when it matters.

Every piece connects back to business objectives. Thought leadership should open doors, attract talent, and support commercial relationships. Not just generate vanity metrics.

Why Partner with Mutant

Business Impact Focus: We measure success by outcomes that matter to your organisation—not just coverage counts.

Regional Expertise: Deep understanding of Philippine media, regulatory environments, and business culture, backed by teams across Southeast Asia for cross-border coordination.

Integrated Capabilities: PR, content, social, and brand strategy working together. No silos, no handoffs between disconnected teams.

Strategic Partnership: We challenge assumptions, bring fresh perspectives, and stay involved throughout the process. A credible corporate PR strategy agency in the Philippines should push your thinking, not just execute briefs.

Reputations take years to build and hours to damage. In the Philippines, where social media moves fast and public sentiment shifts faster, how you respond in those first critical hours is everything. As one of the trusted crisis communication agencies the Philippines brands turn to, we bring senior-level counsel, battle-tested frameworks, and the composure needed when the stakes are high.

We work with brands before trouble surfaces, building playbooks and training teams. And when issues do escalate, we're in the room with you—managing messaging, coordinating stakeholders, and protecting what matters most.

Why Crisis Readiness Matters Here

The Philippines has one of the world's most engaged online populations. A single viral post can snowball into mainstream news coverage within hours. Traditional gatekeepers no longer control the narrative, yet anyone with a smartphone can.

This changes the game for brands. You can't afford to draft holding statements while hashtags trend. You need systems already in place: approved messaging frameworks, trained spokespeople, and clear escalation protocols. That's what separates brands that weather storms from those that get swept away.

Effective crisis communications PR firms understand this landscape. We help you build resilience before you need it.

Mutant’s Three-Phase Approach

Preparation: We audit your vulnerabilities, map potential scenarios, and develop response playbooks specific to your industry and risk profile. This includes crafting holding statements, establishing approval workflows, and running simulation exercises. Our media training programmes in the Philippines ensure your spokespeople can face tough questions with clarity and confidence.

Response: When situations escalate, we activate immediately. Our senior team handles strategic counsel, message development, media coordination, and real-time monitoring across traditional and social channels. We work directly alongside your legal, HR, and executive teams to ensure alignment as events unfold.

Recovery: The crisis itself is only half the battle. Rebuilding stakeholder trust requires deliberate effort—acknowledging what happened, demonstrating change, and earning back confidence over time. Our reputation management capabilities help you move from damage control to genuine recovery.

What Sets Mutant Apart

Directors lead, not supervise

Our senior consultants—with experience across corporate, consumer, and technology sectors—personally lead every engagement. They've navigated executive scandals, product recalls, regulatory probes, and social media pile-ons across the region.

We embed when it counts

During active situations, we don't advise from the sidelines. We join your war room, participate in real-time decisions, and help coordinate across functions. Think of us as an extension of your leadership team when pressure peaks.

Tailored messaging for each audience

Employees need different information from investors. The media requires a different framing than regulators. We develop stakeholder-specific messaging that maintains consistency while addressing each group's concerns, including coordination with internal communications when your people need clarity.

Regional muscle, local nuance

For brands operating across Southeast Asia, we coordinate responses with our teams in Singapore, Malaysia, Thailand, and Indonesia. Consistent messaging across markets, adapted for local media landscapes.

Currently, we’re dealing with a young, digitally connected workforce and growing demand across BPO, tech, and consumer sectors. The organisations that win aren't just offering better packages—they're offering something people want to be part of. That's where employer branding strategies become a genuine competitive advantage in the Philippines.

We help businesses build employer brands that attract the right candidates and keep existing teams engaged. From EVP development to internal storytelling, we turn your workplace culture into a recruitment and retention asset. As an employer branding agency in the Philippines, we know that lasting loyalty starts with honest positioning.

Building an Employer Brand That Gains Talent

Your employer brand is the reputation your organisation carries in the talent market. It influences who considers you, who accepts your offers, and who stays beyond their first year. Getting it right requires more than a refreshed careers page.

EVP development

Every strong employer brand starts with a clear value proposition. We dig into what actually makes your workplace distinct—through employee interviews, leadership workshops, and market benchmarking. Most employer branding companies stop at surface-level messaging. We find the substance underneath.

Internal activation

An EVP means nothing if your people don't experience it. We help embed your proposition into daily operations: onboarding journeys, manager communications, recognition moments, and team rituals. When employees feel the brand internally, they become advocates externally. This alignment between promise and reality is what separates credible employer brands from hollow marketing.

External amplification

Once your foundation is solid, we help you tell the story outward. Careers site messaging, social content, executive thought leadership through our corporate PR services in the Philippines—all calibrated to reach your target talent pools. For organisations hiring across multiple Philippine locations or regionally, we ensure consistency while allowing for local relevance.

Internal Communications That Actually Land

Most internal comms fail the basic test: people don't read them. Inboxes overflow. Intranets gather dust. Town halls become monologues. A capable internal communication agency that Philippine organisations partner with should not add to the noise.

Message prioritisation: Not every update deserves the same treatment. We help you identify what matters most and structure communications so critical information cuts through while routine updates stay appropriately low-key.

Leadership voice: Your executives shape culture through how they communicate. We develop authentic leadership messaging across written, video, and live formats that builds trust. For high-visibility moments, our media training programmes in the Philippines ensure leaders are prepared and credible.

Change communications: Restructures, policy shifts, and strategic pivots create anxiety when handled poorly. We build phased communication plans that bring people along—explaining the why, acknowledging concerns, and maintaining momentum through transitions.

Measurement: Internal comms should be held to the same standards as external campaigns. We help track engagement through readership data, pulse surveys, and sentiment indicators. You'll know what's working and what needs adjustment.

The Mutant Approach

Here's how we help you build a workforce that stays, performs, and advocates for your company:

Recognition that means something: We help you celebrate achievements tied to real business impact, not just years of service. When recognition feels genuine, it strengthens culture. When it feels hollow, people notice.

Two-way channels: Engagement isn't broadcasting; it's dialogue. We help implement feedback mechanisms that demonstrate leadership actually listens. When employees see their input shape decisions, trust compounds.

Stories over statements: Real employee narratives connect better than polished corporate copy. We help surface and share the stories that bring your culture to life across internal channels and platforms where candidates research you.

Crisis-ready communications: When difficult news hits—layoffs, incidents, leadership changes—internal audiences matter most. Our crisis communications PR expertise ensures your people hear from you first, with clarity and respect.

We help keep our clients and their spokespeople top-of-mind for our journalists, so they proactively reach out to us when working on relevant feature stories.

Outside of media mixers or lunches, we curate casual sessions (over pickleball and engaging events) that allow editors and journalists to get to know your brand, unique features and competitive advantages - with a sprinkle of personality as we create a memorable moment. By facilitating strong media relationships, we help the media tell your brand story well.

A strong message is only as effective as the spokesperson delivering it.

In the Philippines, where media moves fast, and public scrutiny is high, how your leaders handle interviews, press conferences, and tough questions directly shapes your brand's credibility.

As a media training agency in the Philippines, we prepare C-suite executives, brand representatives, and communications teams to face the press with clarity and confidence. Our sessions are hands-on, tailored to your industry, and built around real scenarios your spokespeople will actually encounter.

Why Media Training Matters

Most executives are experts in their field, but not in dealing with journalists. Without preparation, even seasoned leaders stumble on hostile questions, go off-message, or say things they regret. In a market with 76 million people online and news cycles that move in hours, those mistakes get amplified fast.

Media training closes that gap. It gives your spokespeople the tools to stay composed under pressure, bridge back to key messages, and turn media opportunities into reputation wins rather than risks.

What Our Training Covers

Message Development: We work with you to distil complex ideas into clear, quotable soundbites that journalists can actually use. This aligns with your broader corporate communications strategy, so messaging stays consistent across all channels.

Interview Techniques: How to answer difficult questions without getting defensive. How to bridge back to your key points. How to handle ambush questions or hostile angles. We cover print, broadcast, and podcast formats.

On-Camera Coaching: Body language, eye contact, vocal tone, and pacing all affect how your message lands on TV or video. We provide practical coaching and recorded practice sessions so you can see yourself and improve.

Crisis Simulation: For executives who may speak directly to the media during sensitive situations, we run realistic mock press conferences and ambush scenarios. This connects directly to our crisis communications work, ensuring your team stays prepared.

Confidential Feedback: Every participant receives individual feedback and video recordings to refine their skills privately.

The Mutant Approach

Former Journalists Leading Sessions: Our trainers include ex-journalists and editors who've sat on the other side of the interview. They know what reporters are looking for, how to spot a story angle, and where spokespeople typically slip up.

Scenario-Based, Not Theoretical: We don't run generic workshops. Every session is built around your industry, your likely media scenarios, and your spokespeople's specific needs.

Integrated with PR Strategy: Media training works best when aligned to your overall communications plan. As a full-service media & marketing agency in the Philippines, we ensure that training reinforces the same messages and positioning you use on your other channels.

A strong, credible reputation takes years to build, but can be torn apart in minutes. We help brands proactively manage their reputation through strategic storytelling, stakeholder engagement and active media monitoring. 

Whether you’re navigating public perception shifts or rebuilding your credibility with industry challenges and negative press, we can craft messaging based on facts to reinforce trust in your brand, while mitigating risks.

From gadgets to complex services in fintech, cybersecurity, intelligence and enterprise solutions, we translate complex technical jargon into compelling stories that speak to your audiences. Mutant has worked with some of the world’s biggest global tech organisations to lead campaigns, launch new products and communicate in a credible and clear way to create quality buzz in key markets. 

Mutant’s tech experts balance your data and insights, and understand the fast-moving tech landscape, having built strong relationships with key tech editors to ensure your innovations get the visibility it deserves. We leverage the right voice to tell your story - with your customers highlighting successes and partners seeing value in your collaborations. Whether launching a new product, navigating regulatory shifts or highlighting groundbreaking advancements and educating the media in a new space, we’ll ensure you get the results you want.