Our Expertise
Public Relations
A PR agency that moves markets & drives results
Brands in Southeast Asia need more than just media coverage—they need PR that delivers real, measurable impact. Mutant goes beyond storytelling to craft strategic, data-driven communications that drives engagement through strong traditional and new media relations. With a deep understanding of local media, we tailor effective strategic and creative executional plans that ensure your brand connects with the right audiences, in the right places, and at the right time.
Our approach is built on a foundation of strategy, agility, and impact. We don’t just pitch stories—we engineer narratives that move the needle, leveraging media, digital, and influencer touchpoints to maximise ROI. From securing top-tier coverage to crisis navigation, performance tracking, and continuous optimisation, we help brands lead change.
When it comes to measurement, we focus on what matters to your brand and map what success looks like. Metrics are set up across different channels, from awareness (reach and share of voice) to perception (key message pick-up and thought-leadership, sentiment analysis and engagement) and specific business metrics such as lead generation through gated content.
Where possible, we steer away from superficial metrics such as PR Value. Mutant has designed its own Custom Scoring Matrix for government clients, which has since been implemented across all our clients. This scoring system takes into account three aspects of earned media coverage (reach, source, sentiment) with tailored measurable scores for each element. This scores each media hit for a monthly average score, used as benchmarks for month-on-month comparisons.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Mutant MICE is our dedicated communications offering for the region’s MICE sector. We help destinations, venues, organisers and partners build visibility, fill seats, and protect reputation around high-stakes events, from launch to wrap-up.
Whether you’re driving delegate numbers to a conference or elevating an annual industry festival, we can plug in as your regional comms partner across Southeast Asia.
Our B2C Consumer PR Agency in Singapore crafts culturally relevant narratives that resonate with today’s consumers, shaping how your brand is perceived. Our approach blends earned media, influencer engagement and experiential activations to get people talking about your products and services authentically.
Whether it’s a new product launch, a brand refresh, or an ongoing storytelling strategy, we connect you with the right lifestyle journalists, opinion leaders and communities to drive influence.
Building Real Brand Resonance
When it comes to standing out, advertising alone won’t cut it.
Lifestyle PR positions your brand within the cultural conversations your audience actually cares about. We help you land features in publications they trust, partner with creators who genuinely influence decisions, and spark organic word-of-mouth–the kind that turns clicks into sales.
For consumer brands offering highly technical products and services, our Singapore B2B tech PR agency also crafts PR, content, and branding strategies that break down complex concepts into USPs your end customers can trust.
Our Case Studies
Logitech — We positioned Logitech as more than a tech brand in Singapore, building cultural relevance across gaming, productivity, and creator communities. Through platform-first storytelling and strategic influencer partnerships, we co-hosted Singapore's first Twitch community event—sold out in four days—and generated 200+ earned media articles, including coverage in HardwareZone, IGN SEA, and The Smart Local.
Shake Shack — For Shake Shack's Malaysia launch during a challenging period, we led with authenticity over hype. Phased influencer education, secret previews, and precision-timed earned media flipped sentiment from 30.8% negative to just 1.5%. The result? Shake Shack's most successful global launch to date, with queues going viral for three weeks.
Yo-Chi — When Australian frozen yoghurt brand Yo-Chi entered Singapore amid National Day noise, we cut through with embargoed briefings and creative media outreach. The launch secured features in The Straits Times, Mothership, AsiaOne, and Time Out Singapore—with queues forming within hours of opening.
Our Approach As Your Consumer PR Agency
So what should you expect from our B2C PR agency in Singapore?
Media relationships that matter: We work with lifestyle journalists and editors who shape consumer trends, securing coverage because your story genuinely fits their agenda.
Influencer partnerships with substance: We match you with creators whose audiences align with your brand values. No forced endorsements or cookie-cutter briefs.
Regional expertise: Our presence across Southeast Asia enables us to create campaigns with cultural nuance that respond to your markets.
Integrated campaigns: We’re an integrated PR agency offering end-to-end services from reputation management to B2B tech content creation, so your brand is seen and heard everywhere.
Confident spokespeople: Great coverage means nothing if interviews go sideways. We help nurture your leadership teams with the skills needed to face the press with our structured media training.
Lead the conversation with a top corporate communications agency in Singapore
Strong corporate communications are the foundation of a trusted brand. Whether you're navigating a crisis, launching something new, or building long-term credibility, we develop tailored strategies that shape public perception.
We don't just manage what people say about you—we help you walk the talk by cutting through noise, building trust, and reinforcing the credibility of your leadership teams. Because in today's landscape, reputation isn't built by accident—it's earned through intentional messaging.
What is corporate communications?
Corporate PR, or corporate communications, is how organisations manage relationships with the people who matter most: media, investors, employees, customers, and the public.
At Mutant, we believe the best corporate communications strategies are built in the good times, so when challenges arise, your reputation can handle the pressure. It's not just press releases and media coverage; it's shaping the narrative.
How we do corporate communications differently
We're not your typical communications agency in Singapore. We don't send templated press releases and hope for the best. We work as your partner because we know that strong communications drive real business outcomes.
Business-First Campaigns
Every campaign starts with your commercial objectives. We build communications strategies around what drives you forward—not just what makes headlines.
Regional Muscle, Local Know-How
With teams across Singapore, Malaysia, Thailand, Indonesia, and the Philippines, we understand the cultural nuances and media landscapes that shape reputation across Southeast Asia. We deliver consistent messaging that resonates locally while working seamlessly across borders.
Integrated by Design
Corporate communications don't live in isolation. We work across PR, content, social media, and brand strategy so every touchpoint reinforces your positioning. No silos. No handoffs. Just seamless execution.
Journalist-Led Storytelling
Our content team includes former journalists and editors who know how to craft narratives that the media would actually want to cover. They sit with your leadership teams, ask the right questions, and translate complex ideas into compelling stories.
Always-On Reputation Monitoring
We don't wait for crises to protect your reputation. Through continuous media monitoring and sentiment analysis, we spot emerging risks and opportunities early—keeping your brand ahead at all times.
Our integrated corporate communications services
We offer end-to-end corporate communications designed to build trust, drive visibility, and set your brand up for long-term success.
Media Relations & Earned Coverage
As part of our broad corporate PR strategy, we ensure you’re seen in the best publications, securing high-impact coverage through strategic engagement with journalists. We handle press release writing, journalist pitching, interview prep, media training in Singapore, and more.
Reputation Management
From media sentiment tracking to crisis communications planning and real-time counsel during critical moments—we've got you covered.
Executive Positioning
Your leaders' personal brands strengthen your corporate reputation. We deliver executive visibility strategies, LinkedIn strategies, and speaking opportunities that build credibility over time.
Thought leadership that actually leads
We capture your leaders' real voice, not corporate jargon. Every piece connects to your business objectives, with regional and global reach across Southeast Asian and international media.
We identify the conversations your brand should own through stakeholder interviews and market analysis, uncovering your unique perspectives and mapping them to topics your audiences care about.
From bylined articles for tier-one publications to op-eds and commentary to in-depth white papers, we help you build lasting credibility.
Why Mutant?
Proven Track Record
We’ve worked with major global brands, producing measurable impact through our corporate communications agency in Singapore.
Deep Regional Expertise
With offices across Southeast Asia, we understand the media landscapes, regulatory environments, and cultural nuances that shape the region.
Integrated Communications
As a communications agency in Singapore offering integrated services, we ensure your PR, content, social media, and branding work together seamlessly.
Strategic Partners, Not Just Vendors
We challenge assumptions, bring fresh perspectives, and stay involved throughout.
Impactful messaging starts here
Whether you're building thought leadership, getting caught in controversy, or navigating complex stakeholder landscapes, our team is ready to help you lead the conversations that matter.
When a crisis hits, speed and strategy are everything. We help brands navigate difficult situations with clear timelines and transparent communication. We are your partner in the trenches, from crisis preparedness and creating a crisis playbook to real-time responses when issues escalate. This includes developing crisis response plans, scenario mapping, and media training to prepare key spokespeople. Meanwhile, our senior team monitors and manages issues that arise in real-time.
We have helped government agencies, multinational companies, telcos, investment bodies, and more protect reputations and rebuild trust with stakeholders through the hardest news, from retrenchments to fraud allegations.
Support When It Truly Matters
Not every PR agency is equipped for crisis work. It requires senior expertise, rapid response capability, and experience under pressure.
A credible crisis comms PR agency in Singapore should offer three things: preparation before issues arise, strategic counsel during active situations, and reputation rebuilding after the storm passes.
Before: Crisis preparedness means identifying vulnerabilities, developing holding statements, and running simulations so your team isn't caught flat-footed. We create crisis playbooks tailored to your organisation and industry.
During: When issues break, we provide real-time strategic counsel. This means advising on messaging, coordinating with legal and HR, managing media enquiries, and monitoring sentiment across channels.
After: Recovery requires rebuilding trust with stakeholders. We help you communicate lessons learned, demonstrate accountability, and restore confidence.
Stay One Step Ahead
The best time to engage a PR crisis management agency in Singapore is before you need one. Preparation costs a fraction of what reactive crisis response requires. And it buys you something money can't purchase in the moment: time to think clearly. Here’s when to do it:
You're entering a high-risk period: Restructures, leadership changes, product launches, or regulatory submissions all carry reputational risk. Having a crisis partner on standby means faster response if something goes sideways.
Your industry is under scrutiny: Regulatory pressure, activist attention, or competitor incidents can quickly become your problem. For example, for tech clients who engage us as their B2B tech PR agency in Singapore, data privacy and security issues are common flashpoints.
You've had a near-miss: If you've narrowly avoided a crisis, it's a signal to build proper defences before the next one.
The Mutant Approach to Crisis Communication
We take a senior-led, hands-on approach:
Senior counsel from day one
The directors and senior consultants at our corporate communications agency in Singapore lead every crisis engagement. They've handled situations across sectors and know how to balance legal caution with communications effectiveness.
Embedded support when needed
For active crises, we sit alongside your team. This means real-time collaboration with your legal, HR, and leadership teams as situations evolve.
Stakeholder-specific messaging
Different audiences need different messages. We help you communicate appropriately with media, employees, customers, regulators, and investors.
24/7 availability
Crises don't follow office hours. Neither do we during active situations.
Attracting and retaining top talent in a saturated job market requires more than just competitive salaries. Employees seek workplaces with strong cultures, clear values, and leadership that inspires. As the leading employer branding and internal communications agency in Singapore, we’ve helped businesses across Southeast Asia craft compelling content that employees and potential talent can connect to.
As a top employer brand agency in Singapore, we understand that building a loyal base means having a solid foundation you can fall back on, and that requires strategic transparency.
Attracting Top Talent Through Employer Branding
Your employer brand is how current and potential employees perceive your organisation as a place to work. It shapes who applies, who stays, and how engaged your teams are.
EVP development
Your employer value proposition (EVP) is the foundation. We begin with in-depth research: employee surveys, messaging workshops, and competitor analysis to uncover what makes your workplace unique. We work with leadership and employees to articulate what genuinely makes your workplace different. As a trusted employee engagement agency in Singapore,we take the extra time to find real differentiators that resonate with the talent you want.
Internal activation
An EVP only works if employees experience it. We help translate your proposition into day-to-day communications, recognition programmes, and leadership behaviours that reinforce culture. Internal storytelling reinforces company culture and keeps employees engaged. Newsletters, leadership messaging, and town halls become engaging narratives that inspire and align teams.
External amplification
From careers pages to LinkedIn content to thought leadership positioning for your executives, our corporate communications agency in Singapore ensures your employer brand reaches the right candidates through the right channels. By integrating with HR initiatives and localising strategies for different regions, we deliver a unified yet flexible approach that attracts and retains the best talent across Asia.
Why Businesses Need Internal Communications
Internal communications is often treated as an afterthought. Mass emails. Intranet posts nobody reads. Town halls that feel like one-way broadcasts.
An effective internal communication agency in Singapore changes that dynamic. We help organisations turn internal comms into a genuine engagement tool.
Strategic messaging: Not everything deserves equal weight. We help prioritise what matters and craft messages that cut through the noise.
Leadership communications: Your leaders set the tone. We help executives communicate authentically through written content, video, and live formats. For high-stakes moments, media training ensures they're confident and on-message.
Change communications: Restructures, policy changes, and strategic pivots require careful handling. We develop phased communication plans that bring employees along rather than surprising them.
Measurement: We help you understand what's landing through pulse surveys, readership tracking, and sentiment analysis. Internal comms should be as measurable as external campaigns.
Why Mutant?
Here’s our game plan for lower attrition, higher productivity, and a workforce that advocates for your organisation externally:
Recognition programmes: We design communications that celebrate achievements authentically, reinforcing behaviours that drive business results.
Feedback loops: Engagement requires listening, not just broadcasting. We help implement and communicate employee feedback mechanisms that demonstrate leadership responsiveness.
Culture storytelling: Real stories from real employees build connections better than corporate messaging. We help surface and share the narratives that bring your culture to life.
A strong message is only as effective as the spokesperson delivering it.
Our bespoke media training sessions equip executives and brand representatives with the skills to navigate tough interviews, stay on message, and confidently engage with journalists. Our media trainers have expertise coaching global C-suite leaders, government officials and even brand ambassadors. Our hands-on, tailored training consists of theory, roleplays with mock interviews and press conferences and scenario-based coaching mapped to the spokespersons’ expertise.
Each trainee will receive confidential feedback and a video recording to help refine their skills.
A strong, credible reputation takes years to build, but can be torn apart in minutes. We help brands proactively manage their reputation through strategic storytelling, stakeholder engagement and active media monitoring.
Whether you’re navigating public perception shifts or rebuilding your credibility with industry challenges and negative press, we can craft messaging based on facts to reinforce trust in your brand, while mitigating risks.
A specialist tech PR agency in Singapore understands the nuances of B2B technology communications, where purchase decisions are complex, sales cycles are long, and buyers do their homework before engaging vendors.
From gadgets to complex services in fintech, cybersecurity, intelligence and enterprise solutions, we translate technical jargon into compelling stories that speak to your audiences. Mutant has worked with some of the world’s biggest global tech organisations to lead campaigns, launch new products and communicate in a credible and clear way to create quality buzz in key markets.
How We Do B2B Tech PR
We focus on three things that matter to technology clients:
Strategic Media Relations: We've built relationships with the tech journalists and publications that shape opinion, from regional titles to global business media.
Thought Leadership That Converts: Bylines and speaking opportunities position your executives as industry voices. But we go beyond placement—our specialised content strategy agency also crafts material that supports sales conversations and reinforces your competitive positioning.
Integrated Campaign Execution: We have wide capabilities across multiple areas, including earned media through lifestyle PR to reach end users, on-brand content marketing, and even employer brand initiatives when you're competing for tech talent.
Why Tech Companies Need PR: Building Trust in a Crowded Market
Technology buyers don't make decisions based on advertising. They research, compare, and consult peers before engaging vendors. That's why PR matters—it builds the third-party credibility that paid channels can't replicate.
Credibility drives consideration
When a respected publication features your solution or an analyst includes you in their shortlist, it signals validation that marketing claims simply can't match. For enterprise buyers evaluating multiple vendors, credibility determines who makes the final cut. As a corporate communications agency in Singapore, we help you earn placements in top publications, pushing your innovation to the forefront.
Complex products need explanation
Technology solutions—especially in B2B—often solve problems buyers don't fully understand yet. PR creates opportunities to educate the market through thought leadership, expert commentary, and feature coverage, positioning your brand as the one explaining the category.
Trust takes time to build
Unlike performance marketing, PR compounds over time. Consistent visibility in the right publications builds familiarity and trust that pays dividends when buyers are finally ready to purchase. A technology PR agency in Singapore helps you play the long game strategically.
Reputation needs protection
Techcompanies face unique reputational risks—data breaches, outages, regulatory scrutiny. Building media relationships and brand equity before a crisis means you're not starting from zero when something goes wrong. And on the off-chance it does, Mutant is also a leading crisis comms PR agency in Singapore, here to help you rebuild.
Why Mutant?
We Get You
Our content strategy agency has worked with B2B tech companies, fintech platforms, SaaS providers, and enterprise software brands, helping them translate technical concepts into clear, compelling narratives.
Proven Results Across Industries – From securing tier-one media coverage for fintech startups to driving hundreds of millions of impressions for e-commerce platforms, our work delivers results, not just metrics.
Integrated Execution – Content doesn't live in isolation. We bring PR, social media, and storytelling together to make your message hit home across every channel.
Frequently Asked Questions (FAQs)
1. What does a content strategy agency do?
A content strategy agency helps brands plan, create, and distribute meaningful content that aligns with business goals. At Mutant, we build data-driven content strategies that tell powerful stories, boost engagement, and drive measurable impact across multiple platforms.
2. How does Mutant approach content strategy differently?
Mutant blends storytelling with strategy. We research audience behaviour, market trends, and cultural nuances to create content that resonates locally and regionally. Every piece of content we produce—whether an article, video, or social post—serves a clear business purpose.
3. What is B2B tech content creation and why is it important?
B2B tech content creation translates complex technology concepts into clear, compelling messages. Mutant helps SaaS, fintech, and enterprise tech companies craft thought leadership, whitepapers, and case studies that build authority and convert leads.
4. How does Mutant’s content strategy support business growth?
Our content strategies are built to generate awareness, nurture trust, and drive conversions. By combining research, creative execution, and integrated storytelling, Mutant ensures that every content asset supports the customer journey and strengthens brand positioning.
5. Why choose Mutant as your content strategy agency?
Mutant is a trusted partner for brands across Southeast Asia. Our team of strategists, journalists, and designers deliver content strategies tailored to your market, ensuring your brand stands out in competitive spaces—especially in B2B and tech sectors.