Our Expertise

Mutant MICE

Integrated Communications for Meetings, Incentives, Conferences & Exhibitions

We’ve supported major conventions, festivals and showcases across the region — from government-linked tourism events to film festivals, trade weeks and global brand activations — delivering:

Tier-1 media engagement
Strong share of voice against competitors
Measurable uplift in reputation and footfall

If you’re planning a MICE event in Southeast Asia, we can help you turn it into a story that travels.

We focus on 3 things that matter to MICE clients:

1. Promote

Craft clear, compelling narratives for your event or destination
Build pre-event momentum through media, thought leadership and digital campaigns
Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region

2. Protect

Manage media and messaging on the ground during high-pressure moments
Handle tough questions, misinformation and operational hiccups with calm, clear communication
Keep spokespeople and partners aligned on what to say (and what not to)

3. Prove Impact

Turn coverage and conversation into clear outcomes and reports
Show stakeholders how your event lifted reputation, visibility and engagement
Capture content and narratives you can re-use long after the lights go down

What we offer:

Strategic positioning & messaging

Regional media relations, pre-event announcements, keynote and programme amplification, and fast, reactive storytelling across business, lifestyle, travel, arts and trade titles.

Integrated PR & earned media

Regional media relations, pre-event announcements, keynote and programme amplification, and fast, reactive storytelling across business, lifestyle, travel, arts and trade titles.

Stakeholder & VIP communications

Clear, well-structured comms for government, sponsors, exhibitors, partners and industry leaders, including profiling and thought leadership.

On-ground comms operations

Media room management, interview handling, real-time issues support, and live content capture for high-profile events across the region.

Digital & social amplification

Social playbooks, real-time posting and campaign storytelling before, during and after your event to extend reach beyond the room.

Post-event reporting & momentum

Coverage and share-of-voice analysis, sentiment insights, and wrap-up communications that keep stakeholders engaged for the next edition.