Our Expertise
Technology PR
Technology brands in Indonesia face a major challenge: explaining complex products to audiences who care about outcomes, not specifications. As your partner tech PR agency in Indonesia, Mutant turns technical innovation into stories that land with media, investors, and decision-makers.
We work across fintech, SaaS, healthtech, e-commerce infrastructure, and enterprise software. Whether you're a regional player scaling into Indonesia or a local tech company building credibility beyond your product, our team builds the media narrative and stakeholder positioning to get you there.
Why Technology PR Matters in Indonesia
Indonesia's digital economy is approaching USD 100 billion in gross merchandise value by 2025*, making it the largest in Southeast Asia. The ecosystem is deep and getting deeper:
- 32,000+ startups operating across fintech, logistics, healthtech, e-commerce, and SaaS*
- Fintech dominates startup funding, securing USD 459.5 million across 28 deals in 2024*
- Digital health revenues projected to reach USD 1.92 billion in 2025, growing at 7.15% CAGR through 2030*
- AI momentum is accelerating: revenue from AI-enabled apps in Indonesia grew 127% year-on-year, the highest in Southeast Asia*
That growth creates opportunity, but also noise. Hundreds of companies are competing for the same attention, the same conference slots, and the same investor mindshare. The brands that break through are the ones with a clear story, credible positioning, and a communications strategy that does more than push product features.
*Sources: Google, Temasek, and Bain & Company, e-Conomy SEA 2025, November 2025; DailySocial.id, Indonesia Startup Report 2025, February 2025; Statista, Digital Health Market – Indonesia, 2025; Tracxn, Startups in Indonesia, January 2026.
Our Case Studies
Jobstreet by SEEK (Indonesia) — Jobstreet needed to rally government, business, and media stakeholders behind its #NextMillionJobs movement, which encouraged employers to post openings for free on the platform. Mutant Indonesia amplified the campaign through a nationwide communications push supporting the rollout of Jobstreet's FREEMIUM initiative, reinforcing the brand's role as a key partner in economic recovery. The results: 277 earned media stories, 83% Tier 1 coverage, and a 21% share of voice increase (rising from 45% to 66% year-on-year).
JBL (Indonesia) — When JBL launched its premium Tour Series in Indonesia, Mutant led a three-phase strategy combining offline and online activations. We spotlighted features like Smart Talk, True Adaptive Noise Cancelling, and Hi-Res Audio through a curated media experience event on a panoramic train from Jakarta to Bandung, paired with influencer seeding across tech and lifestyle media. The campaign delivered 109 media stories with 83% Tier 1 coverage, positioning the Tour Series as a serious contender in Indonesia's high-end audio space.
Rukita (Indonesia) — Rukita, a proptech startup focused on integrated living for younger Indonesians, wanted to raise its media profile and position itself as a forward-thinking housing brand. Mutant executed Rukita's first-ever media event for its "Home That Grows with You" campaign, showcasing insights into how younger generations choose their living spaces. A single event generated 44 pieces of coverage with 77% in Tier 1 outlets, cementing Rukita's credibility in a competitive proptech market.
Our Approach to Technology PR in Indonesia
Complexity into clarity: Our corporate PR and thought leadership team works with your executives to develop messaging that communicates value without oversimplifying or resorting to jargon.
Data-led storytelling: Original research, proprietary data, and industry benchmarks are the currency of tech PR. We help brands develop survey-backed narratives and data assets that journalists want to cover. This is how emerging brands earn coverage alongside established players.
Spokesperson development: Getting your founders or C-suite in front of Indonesia's tech media landscape requires preparation. Our media training team ensures your spokespeople can handle live interviews, panel discussions, and journalist briefings confidently.
Healthcare and regulated sectors: As a healthcare PR agency in Indonesia, we prioritise compliance; we understand the complex regulatory framework that should shape your messaging in healthtech, medtech, and pharmaceutical communications so you don’t have to.
Crisis readiness for fast-moving sectors: Tech companies face reputational risks: data breaches, regulatory scrutiny, funding controversies, product failures. Our crisis communications and reputation management teams ensure you have protocols in place before something breaks.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Frequently Asked Questions (FAQs)
1. What does a tech PR agency Indonesia companies work with actually do?
We help technology companies communicate complex products, platforms, and innovations in ways that land with the people who matter. That means translating technical language into stories that resonate with journalists, customers, partners, and regulators across Indonesia. It's not about dumbing things down. It's about making your story accessible without losing the substance that gives it credibility.
2. How does Mutant approach B2B technology PR differently?
We lead with clarity, credibility, and relevance. Too much B2B tech communications either drowns in jargon or oversimplifies to the point of being generic. We balance data, insight, and narrative to make sure your message is sharp enough to cut through competitive markets while retaining the depth that B2B decision-makers expect. If it reads like a press release template, we haven't done our job.
3. Why is specialist tech PR important for fintech and healthcare brands?
Fintech and healthcare operate in regulated, fast-moving environments where getting a message wrong carries real consequences. Brands trust a healthcare PR agency in Indonesia that understands compliance constraints and knows how to craft messaging that's accurate, defensible, and still compelling. Generic PR agencies often struggle here because they don't understand what can and can't be said. Our experts understand this and can craft campaigns, messaging and everything in between accordingly.
4. What types of technology companies does Mutant work with?
We work across the spectrum: fintech platforms, SaaS providers, cybersecurity firms, enterprise software companies, healthtech startups, e-commerce infrastructure, and proptech. Whether you're launching a product, entering the Indonesian market, or building sustained thought leadership, our approach adapts to your stage and sector.
5. How does technology PR drive visibility and trust in Indonesia?
Indonesia's tech ecosystem is crowded. Visibility comes from placing credible stories in the right outlets and amplifying them through trusted voices, whether that's trade media like DailySocial and Tech in Asia, business titles like Bisnis Indonesia and Kontan, or industry KOLs on LinkedIn. The brands that build lasting trust are the ones that consistently educate rather than just promote.