Our Expertise
Technology PR
A specialist tech PR agency in Singapore understands the nuances of B2B technology communications, where purchase decisions are complex, sales cycles are long, and buyers do their homework before engaging vendors.
From gadgets to complex services in fintech, cybersecurity, intelligence and enterprise solutions, we translate technical jargon into compelling stories that speak to your audiences. Mutant has worked with some of the world’s biggest global tech organisations to lead campaigns, launch new products and communicate in a credible and clear way to create quality buzz in key markets.
How We Do B2B Tech PR
We focus on three things that matter to technology clients:
Strategic Media Relations: We've built relationships with the tech journalists and publications that shape opinion, from regional titles to global business media.
Thought Leadership That Converts: Bylines and speaking opportunities position your executives as industry voices. But we go beyond placement—our specialised content strategy agency also crafts material that supports sales conversations and reinforces your competitive positioning.
Integrated Campaign Execution: We have wide capabilities across multiple areas, including earned media through lifestyle PR to reach end users, on-brand content marketing, and even employer brand initiatives when you're competing for tech talent.
Why Tech Companies Need PR: Building Trust in a Crowded Market
Technology buyers don't make decisions based on advertising. They research, compare, and consult peers before engaging vendors. That's why PR matters—it builds the third-party credibility that paid channels can't replicate.
Credibility drives consideration
When a respected publication features your solution or an analyst includes you in their shortlist, it signals validation that marketing claims simply can't match. For enterprise buyers evaluating multiple vendors, credibility determines who makes the final cut. As a corporate communications agency in Singapore, we help you earn placements in top publications, pushing your innovation to the forefront.
Complex products need explanation
Technology solutions—especially in B2B—often solve problems buyers don't fully understand yet. PR creates opportunities to educate the market through thought leadership, expert commentary, and feature coverage, positioning your brand as the one explaining the category.
Trust takes time to build
Unlike performance marketing, PR compounds over time. Consistent visibility in the right publications builds familiarity and trust that pays dividends when buyers are finally ready to purchase. A technology PR agency in Singapore helps you play the long game strategically.
Reputation needs protection
Techcompanies face unique reputational risks—data breaches, outages, regulatory scrutiny. Building media relationships and brand equity before a crisis means you're not starting from zero when something goes wrong. And on the off-chance it does, Mutant is also a leading crisis comms PR agency in Singapore, here to help you rebuild.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Frequently Asked Questions (FAQs)
1. What is a creative storytelling agency, and how does it differ from a marketing agency?
A creative storytelling agency focuses on shaping brand narrative, voice, and emotional connection across platforms. At Mutant, we combine strategic thinking, design, video, and copywriting to create stories that reflect brand values and engage audiences consistently.
2. Why should Singapore brands invest in storytelling rather than promotional content?
Storytelling builds emotional connection and trust in ways that product features and promotions cannot. People remember and respond to stories better than bare facts. For Singaporean brands operating in saturated markets, this means turning marketing into meaningful narratives that resonate with local audiences and build long-term loyalty rather than one-off transactions.
3. What services does Mutant offer?
We offer end-to-end storytelling services: ideation, scripting, visual design, video production, content pillars, and social media execution. Our team includes creatives (actors, VO artists, designers) and editorial talent (ex-journalists and editors), ensuring content is both visually strong and narratively compelling.
4. How does storytelling impact brand perception and engagement?
A well-crafted brand story humanises your organisation. It showcases values, mission, and personality in ways that specifications and features cannot. This emotional connection increases memorability, builds trust, and leads to stronger audience engagement and loyalty over time.
5. When should a company engage a storytelling agency?
Consider engaging a storytelling agency when you want to define or redefine your brand identity, launch campaigns requiring emotional depth, produce multimedia content across platforms, maintain consistent messaging across touchpoints, or scale beyond ad-hoc posts into a strategic content ecosystem. In short, whenever the goal is long-term brand building rather than short-term promotion.