LEGOLAND® Malaysia
Since June 2025, Mutant has served as the PR agency for LEGOLAND Malaysia Resort across Malaysia and Singapore. Our mission is to reclaim the power of imagination in a hyper-digital world, positioning the resort as the ultimate regional destination where families connect through hands-on play and "brick-built" magic.
The Campaign
We deliver a cohesive cross-border strategy that spans narrative development, strategic profiling, and high-impact media engagement. By anchoring our work in culturally relevant storytelling—from major attraction launches to seasonal "must-visit" moments—we ensure LEGOLAND Malaysia remains at the forefront of the regional family travel conversation.
The Result
we have turned every resort milestone into a high-visibility narrative that drives guest excitement and brand love.
- Regional Thought Leadership: Facilitated 20 high-impact interviews across MY & SG, cementing leadership voices in tourism and family entertainment.
- Premium Media Presence: Secured dedicated print features and prime broadcast slots in The Star, The Straits Times, Malay Mail, BERNAMA, and more.
- Maintained a 100% positive sentiment rating, ensuring every piece of coverage perfectly aligns with the core brand narrative.
1,904
Earned media hits
↗197M
Reach in Malaysia and Singapore
RM19.3M
PR Value
No items found.
