Sport Singapore (Sport SG)
Since June 2023, Mutant has been the PR partner for Sport Singapore, helping to bring its mission to life: inspiring the nation through sport. From grassroots initiatives to national milestones, we shape strategic comms that keep sport at the front of public conversation.
The Campaign
Our work spans narrative development, strategic profiling, and media engagement — all anchored in culturally relevant storytelling. We’ve driven visibility across mainstream, lifestyle, alternative, and sports platforms, while elevating SportSG’s leadership voice through timely commentary and profiling opportunities.
The Result
From the rollout of MyActiveSG+ to Olympic and Paralympic bus parades, spexScholarship milestones, and national infrastructure launches, we’ve helped turn key sporting moments into powerful public narratives.
- Dozens of media events & press conferences, with attendance from Tier-1 media
- High-impact interviews ands features in CNA, The Straits Times, Lianhe Zaobao, Mothership, and more
844
earned media & social media hits secured
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