Our Expertise
Employer Brand & Internal Comms
Attracting and retaining top talent in a saturated job market requires more than just competitive salaries. Employees seek workplaces with strong cultures, clear values, and leadership that inspires. As the leading employer branding and internal communications agency in Singapore, we’ve helped businesses across Southeast Asia craft compelling content that employees and potential talent can connect to.
As a top employer brand agency in Singapore, we understand that building a loyal base means having a solid foundation you can fall back on, and that requires strategic transparency.
Attracting Top Talent Through Employer Branding
Your employer brand is how current and potential employees perceive your organisation as a place to work. It shapes who applies, who stays, and how engaged your teams are.
EVP development
Your employer value proposition (EVP) is the foundation. We begin with in-depth research: employee surveys, messaging workshops, and competitor analysis to uncover what makes your workplace unique. We work with leadership and employees to articulate what genuinely makes your workplace different. As a trusted employee engagement agency in Singapore,we take the extra time to find real differentiators that resonate with the talent you want.
Internal activation
An EVP only works if employees experience it. We help translate your proposition into day-to-day communications, recognition programmes, and leadership behaviours that reinforce culture. Internal storytelling reinforces company culture and keeps employees engaged. Newsletters, leadership messaging, and town halls become engaging narratives that inspire and align teams.
External amplification
From careers pages to LinkedIn content to thought leadership positioning for your executives, our corporate communications agency in Singapore ensures your employer brand reaches the right candidates through the right channels. By integrating with HR initiatives and localising strategies for different regions, we deliver a unified yet flexible approach that attracts and retains the best talent across Asia.
Why Businesses Need Internal Communications
Internal communications is often treated as an afterthought. Mass emails. Intranet posts nobody reads. Town halls that feel like one-way broadcasts.
An effective internal communication agency in Singapore changes that dynamic. We help organisations turn internal comms into a genuine engagement tool.
Strategic messaging: Not everything deserves equal weight. We help prioritise what matters and craft messages that cut through the noise.
Leadership communications: Your leaders set the tone. We help executives communicate authentically through written content, video, and live formats. For high-stakes moments, media training ensures they're confident and on-message.
Change communications: Restructures, policy changes, and strategic pivots require careful handling. We develop phased communication plans that bring employees along rather than surprising them.
Measurement: We help you understand what's landing through pulse surveys, readership tracking, and sentiment analysis. Internal comms should be as measurable as external campaigns.
Why Mutant?
Here’s our game plan for lower attrition, higher productivity, and a workforce that advocates for your organisation externally:
Recognition programmes: We design communications that celebrate achievements authentically, reinforcing behaviours that drive business results.
Feedback loops: Engagement requires listening, not just broadcasting. We help implement and communicate employee feedback mechanisms that demonstrate leadership responsiveness.
Culture storytelling: Real stories from real employees build connections better than corporate messaging. We help surface and share the narratives that bring your culture to life.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Frequently Asked Questions (FAQs)
1. What is employer branding?
Employer branding is how your organisation is perceived as a place to work. It encompasses your employer value proposition, workplace culture, leadership reputation, and employee experience. Strong employer branding helps attract talent, reduce hiring costs, and improve retention.
2. What's the difference between employer branding and recruitment marketing?
Recruitment marketing focuses on filling specific roles through targeted campaigns. Employer branding is the longer-term strategy that shapes how candidates and employees perceive your organisation overall. Strong employer branding makes recruitment marketing more effective.
3. How long does it take to develop an EVP?
A comprehensive EVP development process typically takes 8-12 weeks. This includes stakeholder interviews, employee research, competitive analysis, proposition development, and messaging framework creation. The timeline depends on organisation size and complexity.
4. Can you support employer branding across multiple markets?
Yes. Mutant is an employer brand agency in Singapore with offices across Southeast Asia. We help maintain a consistent core proposition while localising messaging for cultural relevance in each country.
5. How do you measure employer branding success?
We track metrics including application quality and volume, offer acceptance rates, employee engagement scores, retention rates, and employer reputation indicators like Glassdoor ratings. Once you’ve onboarded, we’ll agree on relevant KPIs based on your specific objectives.