Employer Brand & Internal Comms

Attracting and retaining top talent in today’s competitive job market requires more than just attractive compensation packages. Employees seek workplaces with strong cultures, clear values, and leadership that inspires. At Mutant, we help businesses across Asia craft compelling employer branding and internal communications strategies that resonate locally while scaling effectively across multiple markets.

Our approach begins with in-depth research, including employee surveys, messaging workshops, and competitor analysis to uncover what makes your workplace unique. From there, we develop a strong employer value proposition (EVP) that aligns with your company’s mission and culture, ensuring it speaks authentically to diverse talent pools across key markets.

Internal storytelling plays a crucial role in reinforcing company culture and keeping employees engaged. We craft communications that go beyond routine updates—turning newsletters, leadership messaging, and town halls into engaging narratives that inspire and align teams.

Externally, we elevate your employer brand through strategic media placements and LinkedIn positioning, amplifying leadership visibility and showcasing your company as an employer of choice. By integrating with HR initiatives and localising strategies for different regions, we ensure a unified yet flexible approach that attracts and retains the best talent across Asia.