iKala
To increase Taiwan-based iKala’s visibility in Southeast Asia and position them as a leading industry voice.
The Campaign
We started working with iKala in 2020 to develop a strong local narrative and leverage that, along with key business updates such as their series B funding, to land top-tier media opportunities in the region. We also conceptualised and led their first data-driven report around social commerce — a rising phenomenon in the region and a key business area for the iKala team.
The Result
- Secured 50+ organic media stories in the first 6 months of the retainer
- More than 60% of coverage landed in Tier-1 mainstream, technology, business and trade publications
- The research report itself drove over half of these media stories, and was also extremely well-received by industry professionals, opening up various key opportunities & partnerships for iKala
50+
organic media stories
>60
of coverage landed in Tier-1 publications
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