Syfe
To increase Syfe’s visibility in top-tier media and position the brand as a credible investment solution.
The Campaign
In addition to amplifying Syfe’s funding announcement and securing several profiling opportunities for their Founder & CEO, we worked closely with the client to identify compelling narratives to educate wider audiences on planning financial goals. We conceptualised and led a research-driven campaign around retirement readiness, leveraging powerful insights to cut through the clutter and land top-tier media opportunities.
The Result
- Pitched and secured 78 earned media stories across print, online and broadcast over an 8-month period.
- Over 40% landed in Tier-1 mainstream, business, technology and consumer publications including CNBC, The Straits Times, The Business Times, CNA938, MoneyFM, e27 and Tech in Asia.
78
earned media stories over an 8-months period
>40%
of coverage landed in Tier-1 publications
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