Singapore Sports Hub
Mutant’s partnership with Singapore Sports Hub has evolved into a fully integrated communications project, encompassing PR, content, and social media. A key focus has been guiding the Hub’s transformation into a government-owned entity under Kallang Alive Sport Management, while positioning it as a premier destination for sport and entertainment.
The Campaign
Acting as an extension of the in-house team, Mutant provided strategic counsel, content development, social media strategy, on-ground engagement support, and regular message calibration via quarterly planning sessions.
We also led end-to-end media operations across marquee events, including:
- FIBA 3x3 Asia Cup 2023
- HSBC Singapore Rugby Sevens
- FIBA Intercontinental Cup
- WTA250 Singapore Tennis Open
- Crisis support for Taylor Swift’s concert in Singapore
The Result
A total of 1,389 media hits were secured across local and regional print, broadcast, digital, and social platforms — including 427 stories spotlighting Singapore Sports Hub’s transition to government ownership.
1,389
media hits
427
stories spotlighting Singapore Sports Hub’s transition to government ownership
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