Our Expertise
Employer Branding
We start by auditing your employer brand through surveys and interviews—examining employee perceptions, recruitment experiences, and workplace culture. Through additional desktop research, we gather valuable insights to shape a strategy that authentically reflects your company’s strengths and values. This foundation allows us to craft a tailored plan that enhances your reputation as an employer of choice.
Content is at the heart of our approach. We can create compelling, multi-format assets—videos, blogs, social media posts, and employee stories—to showcase what makes your workplace unique. Our targeted campaigns leverage LinkedIn, Instagram, TikTok, and Facebook to attract top talent and build a strong employer identity. We also refine your online reputation on platforms like Glassdoor and Indeed, ensuring credibility and trust. With continuous monitoring and optimisation, we can track engagement, applications, and retention to drive measurable results. Let us help you build a standout employer brand that attracts and retains top talent.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down