Our Expertise
Specialist Content
Need to dive deep into a specialised topic like tech, healthcare, or HR? Looking to create a high-impact annual report or glossy coffee table book? The Mutant content team can help.
With a deep understanding of writing for niche audiences and developing high-quality materials for both digital and print formats, Mutant’s content creation experts can help you pinpoint how best to tell your story—and the right medium for telling it.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Strategic positioning & messaging
Regional media relations, pre-event announcements, keynote and programme amplification, and fast, reactive storytelling across business, lifestyle, travel, arts and trade titles.
Integrated PR & earned media
Regional media relations, pre-event announcements, keynote and programme amplification, and fast, reactive storytelling across business, lifestyle, travel, arts and trade titles.
Stakeholder & VIP communications
Clear, well-structured comms for government, sponsors, exhibitors, partners and industry leaders, including profiling and thought leadership.
On-ground comms operations
Media room management, interview handling, real-time issues support, and live content capture for high-profile events across the region.
Digital & social amplification
Social playbooks, real-time posting and campaign storytelling before, during and after your event to extend reach beyond the room.
Post-event reporting & momentum
Coverage and share-of-voice analysis, sentiment insights, and wrap-up communications that keep stakeholders engaged for the next edition.
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