Our Expertise
Specialist Content
Need to dive deep into a specialised topic like tech, healthcare, or HR? Looking to create a high-impact annual report or glossy coffee table book? The Mutant content team can help.
With a deep understanding of writing for niche audiences and developing high-quality materials for both digital and print formats, Mutant’s content creation experts can help you pinpoint how best to tell your story—and the right medium for telling it.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Frequently Asked Questions (FAQs)
1. What is a creative storytelling agency, and how does it differ from a marketing agency?
A creative storytelling agency focuses on shaping brand narrative, voice, and emotional connection across platforms. At Mutant, we combine strategic thinking, design, video, and copywriting to create stories that reflect brand values and engage audiences consistently.
2. Why should Singapore brands invest in storytelling rather than promotional content?
Storytelling builds emotional connection and trust in ways that product features and promotions cannot. People remember and respond to stories better than bare facts. For Singaporean brands operating in saturated markets, this means turning marketing into meaningful narratives that resonate with local audiences and build long-term loyalty rather than one-off transactions.
3. What services does Mutant offer?
We offer end-to-end storytelling services: ideation, scripting, visual design, video production, content pillars, and social media execution. Our team includes creatives (actors, VO artists, designers) and editorial talent (ex-journalists and editors), ensuring content is both visually strong and narratively compelling.
4. How does storytelling impact brand perception and engagement?
A well-crafted brand story humanises your organisation. It showcases values, mission, and personality in ways that specifications and features cannot. This emotional connection increases memorability, builds trust, and leads to stronger audience engagement and loyalty over time.
5. When should a company engage a storytelling agency?
Consider engaging a storytelling agency when you want to define or redefine your brand identity, launch campaigns requiring emotional depth, produce multimedia content across platforms, maintain consistent messaging across touchpoints, or scale beyond ad-hoc posts into a strategic content ecosystem. In short, whenever the goal is long-term brand building rather than short-term promotion.