Apple
The Campaign
Leveraging the cultural moment around COCKTAIL’s retirement, we collaborated with GMM Music to equip emerging Thai artists and producers to create the exclusive Ours Ever – Tribute to COCKTAIL EP launched on Apple Music in November. Using Mac and Logic Pro, the musicians and producers reimagined the COCKTAIL’s iconic hits in Spatial Audio,. We unveiled the EP through an intimate Bangkok event with over 80 media, creators, Buzz attendees, and fans.
The Result
The event drove more than 2.5M social impressions during launch week, and spurred extensive coverage across lifestyle, music, and entertainment outlets that highlighted the artists’ Mac-powered workflows and the impact of Spatial Audio. The campaign also generated more than 120 social posts in launch week, and the EP climbed the chart to be the #1 pre-add album on Apple music.
