Lazada (SG)
Mutant delivered a strategic PR-led campaign to position Lazada as the go-to platform for female shoppers during its 11.11 Shopping Festival.
The Campaign
To support Lazada’s goal of engaging more female shoppers for its annual 11.11 Shopping Festival, Mutant conceptualised and executed an integrated PR and event campaign. We secured media coverage through targeted business and lifestyle storytelling, complemented by executive interviews to amplify key brand messages. The campaign positioned Lazada not only as a one-stop resource for female consumers but also as a strong advocate for local businesses looking to grow through digital channels.
The Result
- Secured 75 media placements across key online, print and broadcast media
- Achieved over 479m media + social media impressions
- When comparing year-on-year results for the 11.11 Shopping Festival, Mutant was instrumental in driving:
- 12,000 new female shoppers, a three-fold increase
- 400% increase in orders
- For brands on Lazada who joined the 11.11 event, page visits increased by 15 times for Dyson, while Benefit Cosmetics saw 20 times more orders
12,000
new female shoppers, a three-fold increase
400%
order increase
15x
more page visits for Dyson
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