McCormick
Mutant helped introduce McCormick’s new product range to wider audiences across Southeast Asia while deepening brand credibility and emotional connection with existing fans.
The Campaign
Mutant launched Fresh Memories with McCormick, a regional campaign celebrating the emotional ties between food and memory. Running across Singapore, Malaysia, and Thailand, the campaign featured a heartfelt video series, tasting events with local Spice Stars, and targeted press and social media engagement. We collaborated with seven key opinion leaders, creating a content series shared on their channels as well as McCormick Asia and McCormick Thailand’s TikTok pages. Each launch event was tailored to local cultural and media landscapes.
The Result
We executed three culturally nuanced launch events and secured 9 strategic spokesperson interviews, successfully boosting McCormick’s brand reach, awareness, and emotional resonance across the region.
167
pieces of media coverage
67M
total impressions
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