Trouble Brewing X Jameson
Mutant worked with Trouble Brewing and Jameson Irish Whiskey to spearhead organic and paid social media campaigns on Facebook and Instagram to drive RSVPs to The Fearless, a St Patrick’s Day party where Trouble Brewing and Jameson launched a new collaboration cocktail.
The Campaign
Over the course of 4 weeks, Mutant prepared and launched a comprehensive social media campaign to highlight the party’s various attractions and encourage RSVPs. Organic posts were boosted to relevant audiences - for example, beer/whiskey lovers or people with an interest in street art/graffiti - depending on the posts’ content.
The Result
This helped to increase the total reach of all campaign posts to40,211, the total number of engagements to 2,926 and the total number of Facebook event responses to 110, exceeding the original target of 100 pax.
40,211
total reach
2,926
total number of engagements
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