Trouble Brewing
Mutant has partnered with Trouble Brewing since its launch, driving PR, social, digital, and brand efforts to grow it into one of Singapore’s leading independent breweries.
The Campaign
Since Trouble Brewing’s launch in 2017, Mutant has provided ongoing PR and social media support to build brand awareness, promote regular events, and drive visibility for new product launches. From leading the brewery’s rebrand in 2019 to executing strategic digital ad campaigns, Mutant played a key role in helping the brand adapt to a B2C model during COVID-19 lockdowns.
As Trouble Brewing grew into one of Singapore’s largest independent breweries, Mutant has remained a long-term partner across both consumer and trade communications, supporting everything from flagship beer promotions to branded collaborations with restaurants and hotels.
The Result
- Mutant's support has helped Trouble Brewing become the biggest independent local craft brewery in Singapore.
- After COVID-19 restrictions, Mutant was instrumental in a 24-hour turnaround to set up an entirely new eCommerce platform, with 200 cases of beer sold in 48 hours after going live.
- During this period, Mutant also helped with a full digital strategy that led to a 20.3x return on ad spend.
- Full brand creation for Trouble’s core sessionable beers, including brand strategy, expression, full visual identity (logo, colour palette, typography, photography) website.
- Rebranding exercise in 2019 to better align the brand with the target audience, including new labels and brand essence/personality for each key brew.
- Key messaging and brand narrative
- Brand collaborations with hundreds of restaurant chains and hotels across Singapore. 20.3x return on ad spend with digital marketing campaign
20.3x
return on ad spend with digital campaign
200
cases of beer sold in 48 hours
24hrs
turnaround with a new eCommerce site
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