Our Expertise
Creative Storytellers
The brands that stand out do one thing right: they tell great stories to the right target audiences. At Mutant, we combine editorial expertise, design thinking, and production capability to create content that resonates with the ones who matter and reinforces your brand narrative.
Our in-house talent includes actors, VO artists, and announcers for video content creation. Meanwhile, our dedicated design team lend their expertise for projects where aesthetics, creativity, and design thinking are essential for both static and video content.
As a top branding agency in Singapore, we know how to integrate your key messages into social content and create robust content pillars to guide this. We develop high-impact campaigns and theme-based social posts,not just ad-hoc tactical ones.
Making Your Brand Memorable
The best brand stories weave together strategic brand messaging with connection and community. Our specialist creative storytelling agency in Singapore has the capabilities to integrate PR, branding, strategy, content, copywriting, design, and more for true cohesion.
Narrative development
We help define your brand story: who you are, what you stand for, and why it matters to your audience. This foundation shapes everything else.
Content creation
From written content to video production, we create assets that bring your narrative to life across channels. As a content creation agency in Singapore, our team includes former journalists and editors who know how to craft stories that hold attention.
Visual identity
Design reinforces narrative. Our creative team ensures your visual content supports your story, whether that's social graphics, video treatments, or campaign visuals.
For brands building thought leadership or employer brand programmes, storytelling provides the creative engine that makes strategic messaging memorable.
From Concept to Creation: The Mutant Approach
We offer end-to-end storytelling services, from strategy through to production and distribution.
Video production: Concept development, scripting, filming, and editing. As a corporate video production company in Singapore, our in-house talent pool includes actors and voiceover artists for projects that require on-screen or audio presence.
Social content: Strategic content pillars, campaign concepts, and ongoing content calendars. We create social content designed for engagement, not just reach.
Executive and brand LinkedIn: Full management of LinkedIn presence for both company pages and executive profiles. This includes audits, content strategy, creation, posting, and community management.
Copywriting and editorial: Our team of ex-journalists and editors creates written content that informs, persuades, and resonates from long-form articles to punchy social copy.
Design and visual content: Static and motion graphics, campaign visuals, and brand collateral. Design that reinforces your narrative and stands out in crowded feeds.
Specialised Media Training: For spokespeople appearing in video content or live presentations, we also offer media training to ensure confident, polished delivery.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Frequently Asked Questions (FAQs)
1. What is a creative storytelling agency, and how does it differ from a marketing agency?
A creative storytelling agency focuses on shaping brand narrative, voice, and emotional connection across platforms. At Mutant, we combine strategic thinking, design, video, and copywriting to create stories that reflect brand values and engage audiences consistently.
2. Why should Singapore brands invest in storytelling rather than promotional content?
Storytelling builds emotional connection and trust in ways that product features and promotions cannot. People remember and respond to stories better than bare facts. For Singaporean brands operating in saturated markets, this means turning marketing into meaningful narratives that resonate with local audiences and build long-term loyalty rather than one-off transactions.
3. What services does Mutant offer?
We offer end-to-end storytelling services: ideation, scripting, visual design, video production, content pillars, and social media execution. Our team includes creatives (actors, VO artists, designers) and editorial talent (ex-journalists and editors), ensuring content is both visually strong and narratively compelling.
4. How does storytelling impact brand perception and engagement?
A well-crafted brand story humanises your organisation. It showcases values, mission, and personality in ways that specifications and features cannot. This emotional connection increases memorability, builds trust, and leads to stronger audience engagement and loyalty over time.
5. When should a company engage a storytelling agency?
Consider engaging a storytelling agency when you want to define or redefine your brand identity, launch campaigns requiring emotional depth, produce multimedia content across platforms, maintain consistent messaging across touchpoints, or scale beyond ad-hoc posts into a strategic content ecosystem. In short, whenever the goal is long-term brand building rather than short-term promotion.