Our Expertise
Brand Audit
Every treatment starts with a diagnosis, and the same is true with branding.
A brand audit is the foundation for strategic growth, giving you a 360-degree view of how your brand is perceived, internally and externally. Mutant can gather insights through in-depth research, stakeholder interviews (including leadership, frontline teams, customers, partners, and media), and competitive benchmarking to assess your positioning in the market.
This process uncovers your brand’s strengths, weaknesses, and relevance to target audiences, helping you identify opportunities for improvement. Our analysis provides clear, data-backed insights into market trends, audience perception, and your competitive standing. The objective is to ensure your brand is aligned with your business goals - whether refining messaging, strengthening your market position, or enhancing visibility through a new look and feel, this audit is your roadmap for growth.
Frequently Asked Questions (FAQs)
1. What does a corporate communications agency in Singapore do?
A corporate communications agency helps organisations manage how they communicate with media, employees, investors, and the public. At Mutant, this means shaping narratives that build trust, strengthen reputation, and support business goals across Singapore and the wider region.
2. How can corporate communications help businesses in Singapore?
Strong corporate communications ensure that your brand is heard clearly and confidently — especially during times of change or crisis. Mutant develops communication strategies that improve visibility, build credibility, and support long-term business growth.
3. What makes Mutant a leading corporate communications agency in Singapore?
Mutant combines strategic insight, creative storytelling, and data-led execution. With a regional network and deep local understanding, we deliver consistent messaging across PR, content, and branding to help Singapore-based companies communicate with impact.
4. What is media training and why is it important for corporate leaders?
Media training equips leaders with the skills to communicate effectively with journalists and stakeholders. Mutant’s media training in Singapore helps executives craft key messages, handle interviews with confidence, and manage challenging questions with professionalism.
5. How does Mutant integrate media training into corporate communications?
Media training is part of our holistic approach to corporate communications. We work with leadership teams to refine messaging, enhance presentation skills, and ensure every media appearance aligns with your brand strategy and reputation goals.