Our Expertise
Consumer & Lifestyle
Our B2C Consumer PR Agency in Singapore crafts culturally relevant narratives that resonate with today’s consumers, shaping how your brand is perceived. Our approach blends earned media, influencer engagement and experiential activations to get people talking about your products and services authentically.
Whether it’s a new product launch, a brand refresh, or an ongoing storytelling strategy, we connect you with the right lifestyle journalists, opinion leaders and communities to drive influence.
Building Real Brand Resonance
When it comes to standing out, advertising alone won’t cut it.
Lifestyle PR positions your brand within the cultural conversations your audience actually cares about. We help you land features in publications they trust, partner with creators who genuinely influence decisions, and spark organic word-of-mouth–the kind that turns clicks into sales.
For consumer brands offering highly technical products and services, our Singapore B2B tech PR agency also crafts PR, content, and branding strategies that break down complex concepts into USPs your end customers can trust.
Our Case Studies
Logitech — We positioned Logitech as more than a tech brand in Singapore, building cultural relevance across gaming, productivity, and creator communities. Through platform-first storytelling and strategic influencer partnerships, we co-hosted Singapore's first Twitch community event—sold out in four days—and generated 200+ earned media articles, including coverage in HardwareZone, IGN SEA, and The Smart Local.
Shake Shack — For Shake Shack's Malaysia launch during a challenging period, we led with authenticity over hype. Phased influencer education, secret previews, and precision-timed earned media flipped sentiment from 30.8% negative to just 1.5%. The result? Shake Shack's most successful global launch to date, with queues going viral for three weeks.
Yo-Chi — When Australian frozen yoghurt brand Yo-Chi entered Singapore amid National Day noise, we cut through with embargoed briefings and creative media outreach. The launch secured features in The Straits Times, Mothership, AsiaOne, and Time Out Singapore—with queues forming within hours of opening.
Our Approach As Your Consumer PR Agency
So what should you expect from our B2C PR agency in Singapore?
Media relationships that matter: We work with lifestyle journalists and editors who shape consumer trends, securing coverage because your story genuinely fits their agenda.
Influencer partnerships with substance: We match you with creators whose audiences align with your brand values. No forced endorsements or cookie-cutter briefs.
Regional expertise: Our presence across Southeast Asia enables us to create campaigns with cultural nuance that respond to your markets.
Integrated campaigns: We’re an integrated PR agency offering end-to-end services from reputation management to B2B tech content creation, so your brand is seen and heard everywhere.
Confident spokespeople: Great coverage means nothing if interviews go sideways. We help nurture your leadership teams with the skills needed to face the press with our structured media training.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Frequently Asked Questions (FAQs)
1. What is a creative storytelling agency, and how does it differ from a marketing agency?
A creative storytelling agency focuses on shaping brand narrative, voice, and emotional connection across platforms. At Mutant, we combine strategic thinking, design, video, and copywriting to create stories that reflect brand values and engage audiences consistently.
2. Why should Singapore brands invest in storytelling rather than promotional content?
Storytelling builds emotional connection and trust in ways that product features and promotions cannot. People remember and respond to stories better than bare facts. For Singaporean brands operating in saturated markets, this means turning marketing into meaningful narratives that resonate with local audiences and build long-term loyalty rather than one-off transactions.
3. What services does Mutant offer?
We offer end-to-end storytelling services: ideation, scripting, visual design, video production, content pillars, and social media execution. Our team includes creatives (actors, VO artists, designers) and editorial talent (ex-journalists and editors), ensuring content is both visually strong and narratively compelling.
4. How does storytelling impact brand perception and engagement?
A well-crafted brand story humanises your organisation. It showcases values, mission, and personality in ways that specifications and features cannot. This emotional connection increases memorability, builds trust, and leads to stronger audience engagement and loyalty over time.
5. When should a company engage a storytelling agency?
Consider engaging a storytelling agency when you want to define or redefine your brand identity, launch campaigns requiring emotional depth, produce multimedia content across platforms, maintain consistent messaging across touchpoints, or scale beyond ad-hoc posts into a strategic content ecosystem. In short, whenever the goal is long-term brand building rather than short-term promotion.