Our Expertise
Consumer & Lifestyle
Our B2C Consumer PR Agency in Singapore crafts culturally relevant narratives that resonate with today’s consumers, shaping how your brand is perceived. Our approach blends earned media, influencer engagement and experiential activations to get people talking about your products and services authentically.
Whether it’s a new product launch, a brand refresh, or an ongoing storytelling strategy, we connect you with the right lifestyle journalists, opinion leaders and communities to drive influence.
Building Real Brand Resonance
When it comes to standing out, advertising alone won’t cut it.
Lifestyle PR positions your brand within the cultural conversations your audience actually cares about. We help you land features in publications they trust, partner with creators who genuinely influence decisions, and spark organic word-of-mouth–the kind that turns clicks into sales.
For consumer brands offering highly technical products and services, our Singapore B2B tech PR agency also crafts PR, content, and branding strategies that break down complex concepts into USPs your end customers can trust.
Our Case Studies
Logitech — We positioned Logitech as more than a tech brand in Singapore, building cultural relevance across gaming, productivity, and creator communities. Through platform-first storytelling and strategic influencer partnerships, we co-hosted Singapore's first Twitch community event—sold out in four days—and generated 200+ earned media articles, including coverage in HardwareZone, IGN SEA, and The Smart Local.
Shake Shack — For Shake Shack's Malaysia launch during a challenging period, we led with authenticity over hype. Phased influencer education, secret previews, and precision-timed earned media flipped sentiment from 30.8% negative to just 1.5%. The result? Shake Shack's most successful global launch to date, with queues going viral for three weeks.
Yo-Chi — When Australian frozen yoghurt brand Yo-Chi entered Singapore amid National Day noise, we cut through with embargoed briefings and creative media outreach. The launch secured features in The Straits Times, Mothership, AsiaOne, and Time Out Singapore—with queues forming within hours of opening.
Our Approach As Your Consumer PR Agency
So what should you expect from our B2C PR agency in Singapore?
Media relationships that matter: We work with lifestyle journalists and editors who shape consumer trends, securing coverage because your story genuinely fits their agenda.
Influencer partnerships with substance: We match you with creators whose audiences align with your brand values. No forced endorsements or cookie-cutter briefs.
Regional expertise: Our presence across Southeast Asia enables us to create campaigns with cultural nuance that respond to your markets.
Integrated campaigns: We’re an integrated PR agency offering end-to-end services from reputation management to B2B tech content creation, so your brand is seen and heard everywhere.
Confident spokespeople: Great coverage means nothing if interviews go sideways. We help nurture your leadership teams with the skills needed to face the press with our structured media training.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Frequently Asked Questions (FAQs)
1. What is lifestyle PR, and how does it differ from traditional corporate PR?
Lifestyle PR focuses on embedding your brand into the cultural moments and everyday conversations your audience already cares about. Unlike corporate PR, which typically targets business media and industry stakeholders, lifestyle PR prioritises consumer-facing channels—think magazine features, influencer collaborations, and social-first storytelling. The goal isn't just coverage; it's relevance. When done well, lifestyle PR in Singapore builds brand affinity that paid media alone cannot.
2. What should I look for when choosing a consumer PR agency in Singapore?
A strong consumer PR agency in Singapore should know which editors, producers, and creators actually move the needle for your category. Beyond that, look for strategic depth. The best partners help you identify what makes your brand genuinely newsworthy, then build campaigns around those angles. Ask for case studies that show measurable outcomes.
3. When is the right time to engage a B2C PR agency?
Before you urgently need one. Engaging a B2C PR agency early—whether you're launching a new product, entering the market, or repositioning your brand—gives you time to build relationships and narrative momentum before key moments hit. That said, PR also plays a defensive role. If you're in a consumer-facing industry and don't work with a reliable crisis comms PR agency in Singapore, you're taking an unnecessary risk. Reputation issues rarely announce themselves in advance.
4. Which industries benefit most from lifestyle and consumer PR?
Any brand selling directly to consumers can benefit—fashion, beauty, F&B, travel, wellness, consumer electronics, and lifestyle services all see strong returns from earned media done well. However, the approach matters more than the industry. A consumer tech brand launching in Singapore needs different storytelling than a heritage F&B business expanding regionally. The key is working with a partner who understands your specific competitive landscape and audience behaviour.
5. How do I measure the success of a lifestyle PR campaign?
Move beyond vanity metrics. While media impressions and coverage volume matter, stronger indicators include share of voice versus competitors, sentiment shifts, referral traffic from earned placements, and any impact on sales or lead generation. A good consumer PR agency in Singapore will establish clear KPIs upfront and report against them honestly.