Our Expertise
Crisis Communications & Issues Management
When a crisis hits, speed and strategy are everything. We help brands navigate difficult situations with clear timelines and transparent communication. We are your partner in the trenches, from crisis preparedness and creating a crisis playbook, which includes developing crisis response plans, scenario mapping, and training to prepare key spokespeople. We will also have a dedicated senior team for monitoring and managing issues in real-time.
Mutant’s senior leaders work exclusively with your team, sitting in your office for real-time updates and conversations with your legal teams and senior leaders as we provide a communications perspective. We have helped government agencies, multinational companies, telcos, investment bodies and more protect reputations and rebuild trust with stakeholders through the hardest news. Some examples of this include handling retrenchments, product downtime, market exits, data breaches and allegations of fraud.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Frequently Asked Questions (FAQs)
1. What does a copywriting agency in Singapore do?
A copywriting agency in Singapore creates written content that persuades people to take action. At Mutant, we write everything from website copy and ad campaigns to blog articles, email newsletters, social media posts, whitepapers, case studies, and sales materials. The goal? Making sure every piece reflects your brand, speaks to your audience, and supports whatever you're trying to achieve—whether that's generating leads, building awareness, or driving sales.
2. Why is professional copywriting important for business success?
Because words matter. Professional copywriting turns your value proposition into messages that actually resonate with decision-makers. Good copy builds credibility, explains complex offerings clearly, addresses what your customers care about, and guides them toward action. Poor copy? It wastes your marketing budget and makes your brand look amateurish. Our copywriting services in Singapore help businesses communicate clearly and persuasively—turning interested prospects into paying customers.
3. What types of copywriting services does Mutant offer?
Pretty much everything you need: website copy and landing pages, advertising and campaign messaging, thought leadership articles and blogs, technical whitepapers and reports, email marketing sequences, social media content, sales presentations and pitch decks, case studies and customer stories, product descriptions, and internal communications. We'll adapt our approach based on your industry, how sophisticated your audience is, and what you're trying to achieve.
4. Can Mutant handle industry-specific or technical copywriting?
Absolutely. We've written for B2B tech companies, financial services firms, healthcare providers, professional services, consumer brands, and other specialist sectors. We'll do thorough research, interview your subject matter experts, and verify technical accuracy before delivering anything.
5. What makes Mutant different from other copywriting agencies in Singapore?
Mutant’s team includes former journalists, editors, and content strategists who understand how to write with impact. We balance creativity with clarity and storytelling with impact. Don’t believe us? Check out our past work here.