Our Expertise
Crisis Communications & Issues Management
When a crisis hits, speed and strategy are everything. We help brands navigate difficult situations with clear timelines and transparent communication. We are your partner in the trenches, from crisis preparedness and creating a crisis playbook to real-time responses when issues escalate. This includes developing crisis response plans, scenario mapping, and media training to prepare key spokespeople. Meanwhile, our senior team monitors and manages issues that arise in real-time.
We have helped government agencies, multinational companies, telcos, investment bodies, and more protect reputations and rebuild trust with stakeholders through the hardest news, from retrenchments to fraud allegations.
Support When It Truly Matters
Not every PR agency is equipped for crisis work. It requires senior expertise, rapid response capability, and experience under pressure.
A credible crisis comms PR agency in Singapore should offer three things: preparation before issues arise, strategic counsel during active situations, and reputation rebuilding after the storm passes.
Before: Crisis preparedness means identifying vulnerabilities, developing holding statements, and running simulations so your team isn't caught flat-footed. We create crisis playbooks tailored to your organisation and industry.
During: When issues break, we provide real-time strategic counsel. This means advising on messaging, coordinating with legal and HR, managing media enquiries, and monitoring sentiment across channels.
After: Recovery requires rebuilding trust with stakeholders. We help you communicate lessons learned, demonstrate accountability, and restore confidence.
Stay One Step Ahead
The best time to engage a PR crisis management agency in Singapore is before you need one. Preparation costs a fraction of what reactive crisis response requires. And it buys you something money can't purchase in the moment: time to think clearly. Here’s when to do it:
You're entering a high-risk period: Restructures, leadership changes, product launches, or regulatory submissions all carry reputational risk. Having a crisis partner on standby means faster response if something goes sideways.
Your industry is under scrutiny: Regulatory pressure, activist attention, or competitor incidents can quickly become your problem. For example, for tech clients who engage us as their B2B tech PR agency in Singapore, data privacy and security issues are common flashpoints.
You've had a near-miss: If you've narrowly avoided a crisis, it's a signal to build proper defences before the next one.
The Mutant Approach to Crisis Communication
We take a senior-led, hands-on approach:
Senior counsel from day one
The directors and senior consultants at our corporate communications agency in Singapore lead every crisis engagement. They've handled situations across sectors and know how to balance legal caution with communications effectiveness.
Embedded support when needed
For active crises, we sit alongside your team. This means real-time collaboration with your legal, HR, and leadership teams as situations evolve.
Stakeholder-specific messaging
Different audiences need different messages. We help you communicate appropriately with media, employees, customers, regulators, and investors.
24/7 availability
Crises don't follow office hours. Neither do we during active situations.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Frequently Asked Questions (FAQs)
1. What is a creative storytelling agency, and how does it differ from a marketing agency?
A creative storytelling agency focuses on shaping brand narrative, voice, and emotional connection across platforms. At Mutant, we combine strategic thinking, design, video, and copywriting to create stories that reflect brand values and engage audiences consistently.
2. Why should Singapore brands invest in storytelling rather than promotional content?
Storytelling builds emotional connection and trust in ways that product features and promotions cannot. People remember and respond to stories better than bare facts. For Singaporean brands operating in saturated markets, this means turning marketing into meaningful narratives that resonate with local audiences and build long-term loyalty rather than one-off transactions.
3. What services does Mutant offer?
We offer end-to-end storytelling services: ideation, scripting, visual design, video production, content pillars, and social media execution. Our team includes creatives (actors, VO artists, designers) and editorial talent (ex-journalists and editors), ensuring content is both visually strong and narratively compelling.
4. How does storytelling impact brand perception and engagement?
A well-crafted brand story humanises your organisation. It showcases values, mission, and personality in ways that specifications and features cannot. This emotional connection increases memorability, builds trust, and leads to stronger audience engagement and loyalty over time.
5. When should a company engage a storytelling agency?
Consider engaging a storytelling agency when you want to define or redefine your brand identity, launch campaigns requiring emotional depth, produce multimedia content across platforms, maintain consistent messaging across touchpoints, or scale beyond ad-hoc posts into a strategic content ecosystem. In short, whenever the goal is long-term brand building rather than short-term promotion.