Our Expertise
Crisis Communications & Issues Management
When a crisis hits, speed and strategy are everything. We help brands navigate difficult situations with clear timelines and transparent communication. We are your partner in the trenches, from crisis preparedness and creating a crisis playbook, which includes developing crisis response plans, scenario mapping, and training to prepare key spokespeople. We will also have a dedicated senior team for monitoring and managing issues in real-time.
Mutant’s senior leaders work exclusively with your team, sitting in your office for real-time updates and conversations with your legal teams and senior leaders as we provide a communications perspective. We have helped government agencies, multinational companies, telcos, investment bodies and more protect reputations and rebuild trust with stakeholders through the hardest news. Some examples of this include handling retrenchments, product downtime, market exits, data breaches and allegations of fraud.
Frequently Asked Questions (FAQs)
1. What does a corporate communications agency in Singapore do?
A corporate communications agency helps organisations manage how they communicate with media, employees, investors, and the public. At Mutant, this means shaping narratives that build trust, strengthen reputation, and support business goals across Singapore and the wider region.
2. How can corporate communications help businesses in Singapore?
Strong corporate communications ensure that your brand is heard clearly and confidently — especially during times of change or crisis. Mutant develops communication strategies that improve visibility, build credibility, and support long-term business growth.
3. What makes Mutant a leading corporate communications agency in Singapore?
Mutant combines strategic insight, creative storytelling, and data-led execution. With a regional network and deep local understanding, we deliver consistent messaging across PR, content, and branding to help Singapore-based companies communicate with impact.
4. What is media training and why is it important for corporate leaders?
Media training equips leaders with the skills to communicate effectively with journalists and stakeholders. Mutant’s media training in Singapore helps executives craft key messages, handle interviews with confidence, and manage challenging questions with professionalism.
5. How does Mutant integrate media training into corporate communications?
Media training is part of our holistic approach to corporate communications. We work with leadership teams to refine messaging, enhance presentation skills, and ensure every media appearance aligns with your brand strategy and reputation goals.