Our Expertise
Crisis Communications & Issues Management
When a crisis hits, speed and strategy are everything. We help brands navigate difficult situations with clear timelines and transparent communication. We are your partner in the trenches, from crisis preparedness and creating a crisis playbook to real-time responses when issues escalate. This includes developing crisis response plans, scenario mapping, and media training to prepare key spokespeople. Meanwhile, our senior team monitors and manages issues that arise in real-time.
We have helped government agencies, multinational companies, telcos, investment bodies, and more protect reputations and rebuild trust with stakeholders through the hardest news, from retrenchments to fraud allegations.
Support When It Truly Matters
Not every PR agency is equipped for crisis work. It requires senior expertise, rapid response capability, and experience under pressure.
A credible crisis comms PR agency in Singapore should offer three things: preparation before issues arise, strategic counsel during active situations, and reputation rebuilding after the storm passes.
Before: Crisis preparedness means identifying vulnerabilities, developing holding statements, and running simulations so your team isn't caught flat-footed. We create crisis playbooks tailored to your organisation and industry.
During: When issues break, we provide real-time strategic counsel. This means advising on messaging, coordinating with legal and HR, managing media enquiries, and monitoring sentiment across channels.
After: Recovery requires rebuilding trust with stakeholders. We help you communicate lessons learned, demonstrate accountability, and restore confidence.
Stay One Step Ahead
The best time to engage a PR crisis management agency in Singapore is before you need one. Preparation costs a fraction of what reactive crisis response requires. And it buys you something money can't purchase in the moment: time to think clearly. Here’s when to do it:
You're entering a high-risk period: Restructures, leadership changes, product launches, or regulatory submissions all carry reputational risk. Having a crisis partner on standby means faster response if something goes sideways.
Your industry is under scrutiny: Regulatory pressure, activist attention, or competitor incidents can quickly become your problem. For example, for tech clients who engage us as their B2B tech PR agency in Singapore, data privacy and security issues are common flashpoints.
You've had a near-miss: If you've narrowly avoided a crisis, it's a signal to build proper defences before the next one.
The Mutant Approach to Crisis Communication
We take a senior-led, hands-on approach:
Senior counsel from day one
The directors and senior consultants at our corporate communications agency in Singapore lead every crisis engagement. They've handled situations across sectors and know how to balance legal caution with communications effectiveness.
Embedded support when needed
For active crises, we sit alongside your team. This means real-time collaboration with your legal, HR, and leadership teams as situations evolve.
Stakeholder-specific messaging
Different audiences need different messages. We help you communicate appropriately with media, employees, customers, regulators, and investors.
24/7 availability
Crises don't follow office hours. Neither do we during active situations.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Frequently Asked Questions (FAQs)
1. What is crisis communications?
Crisis communications PR is the strategic management of information during situations that threaten an organisation's reputation. This includes media response, stakeholder messaging, internal communications, and public statements. The goal is to protect trust while addressing the issue transparently and responsibly.
2. What types of crises does Mutant handle?
We've supported clients through retrenchments, data breaches, product recalls, executive misconduct allegations, regulatory investigations, social media backlash, operational failures, and more. Our team has experience across government, technology, financial services, consumer brands – you name it.
3. How quickly can you respond to a crisis?
For retainer clients, we respond immediately. For new engagements, we can typically mobilise senior support within hours. During active crises, we provide 24/7 availability and can embed directly with your team if needed.
4. Do you offer crisis preparedness training?
Yes. We run crisis simulation exercises, develop response playbooks, and provide media training for spokespeople. Preparation is always more cost-effective than reactive crisis management.
5. Can you work alongside our legal team?
Absolutely. We regularly collaborate with in-house counsel and external legal advisors. We understand the tension between legal caution and communications transparency, and help find messaging that satisfies both.