Our Expertise
Corporate PR and Thought Leadership
Lead the conversation with a top corporate comms agency
Strong corporate communications are the foundation of a trusted brand. Whether you're navigating a crisis, launching something new, or building long-term credibility, we develop tailored strategies that shape public perception.
We don't just manage what people say about you—we help you walk the talk by cutting through noise, building trust, and positioning leadership teams as credible voices in their industries. Because in today's landscape, reputation isn't built by accident—it's earned through intentional messaging.
What is corporate PR?
Corporate PR is how organisations manage relationships with the people who matter most: media, investors, employees, customers, and the public.
At Mutant, we believe the best corporate communications strategies are built in the good times, so when challenges arise, your reputation can handle the pressure. It's not just press releases and media coverage; it's shaping the narrative.
How we do corporate PR differently
We're not your typical strategic communications agency. We don't send templated press releases and hope for the best. We work as your partner because we know that strong communications drive real business outcomes.
Business-First Campaigns
Every campaign starts with your commercial objectives. We build communications strategies around what drives you forward—not just what makes headlines.
Regional Muscle, Local Know-How
With teams across Singapore, Malaysia, Thailand, Indonesia, and the Philippines, we understand the cultural nuances and media landscapes that shape reputation across Southeast Asia. We deliver consistent messaging that resonates locally while working seamlessly across borders.
Integrated by Design
Corporate PR doesn't live in isolation. We work across PR, content, social media, and brand strategy so every touchpoint reinforces your positioning. No silos. No handoffs. Just seamless execution.
Journalist-Led Storytelling
Our content team includes former journalists and editors who know how to craft narratives that the media would actually want to cover. They sit with your leadership teams, ask the right questions, and translate complex ideas into compelling stories.
Always-On Reputation Monitoring
We don't wait for crises to protect your reputation. Through continuous media monitoring and sentiment analysis, we spot emerging risks and opportunities early—keeping your brand ahead at all times.
Our integrated corporate PR services
We offer end-to-end corporate communications designed to build trust, drive visibility, and set your brand up for long-term success.
Media Relations & Earned Coverage
As part of our broad corporate PR strategy, we ensure you’re seen in the best publications, securing high-impact coverage through strategic engagement with journalists. We handle media strategy, press release writing, journalist pitching, interview prep, and broadcast placement.
Reputation Management
From media sentiment tracking to crisis communications planning and real-time counsel during critical moments—we've got you covered.
Executive Positioning
Your leaders' personal brands strengthen your corporate reputation. We deliver executive visibility strategies, media training, speaking opportunities, and LinkedIn strategies that build credibility.
Thought leadership that actually leads
We capture your leaders' real voice. Every piece connects to your business objectives, with regional and global reach across Southeast Asian and international media.
We identify the conversations your brand should own through stakeholder interviews and market analysis, uncovering your unique perspectives and mapping them to topics your audiences care about.
From bylined articles for tier-one publications to op-eds and commentary to in-depth white papers, we help you build lasting credibility.
Why Mutant?
Proven Track Record
We’ve worked with major global brands, producing measurable impact through our wide range of corporate PR services.
Deep Regional Expertise
With offices across Southeast Asia, we understand the media landscapes, regulatory environments, and cultural nuances that shape the region.
Integrated Communications
As a top PR agency offering integrated services, we ensure your PR, content, social media, and branding work together seamlessly.
Strategic Partners, Not Just Vendors
We challenge assumptions, bring fresh perspectives, and stay involved throughout.
Impactful messaging starts here
Whether you're building thought leadership, getting caught in controversy, or navigating complex stakeholder landscapes, our team is ready to help you lead the conversations that matter.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Frequently Asked Questions (FAQs)
1. What is reputation management and why is it important?
Reputation management is the process of shaping how your brand is perceived by the public, media, and stakeholders. It’s essential because credibility drives trust — and trust drives business growth. A strong strategy helps brands prepare, respond, and recover from crises effectively.
2. How do Mutant’s reputation management services work?
Mutant combines real-time media monitoring, strategic communication, and data insights to protect brand credibility. The agency identifies risks early, crafts fact-based responses, and ensures consistent messaging across every channel — online and offline.
3. What’s included in Mutant’s brand reputation management services?
Our services cover crisis preparedness, monitoring, and recovery. We provide 24/7 tracking, media and stakeholder communication, online reputation management, and digital response strategies — all tailored for Southeast Asia’s diverse media landscape.
4. How does online reputation management differ from traditional PR?
While PR builds visibility, online reputation management focuses on protecting it. Mutant tracks digital sentiment, manages reviews, monitors social media, and addresses misinformation quickly — ensuring your brand’s online presence stays credible and positive.
5. Why choose Mutant for reputation management in Southeast Asia?
Mutant brings regional expertise, local insights, and journalist-led storytelling to every engagement. With teams across Singapore, Malaysia, Thailand, Indonesia, and the Philippines, we manage brand perception holistically across multiple markets and platforms.