Social Media Strategy

To deliver on the previous, Mutant employs our process defined as VOICE, which is proven to refine and provide structure to social media work.

Validate

We start by validating your social channels’ purpose and approach with thorough audits and research that span your platforms, the landscape, competitors and case studies. This gives us the data to understand and evaluate your performance and industry benchmarks, ensuring we can set up an effective, targeted social strategy.

Organise

Once we’ve built a foundational understanding of your platform and social landscape, we move to organise your social channels holistically, with defined content pillars, tone, overall strategy and individual channel approach. 

Implement

Plan in hand, we move to implement. Our content will span all strategic social channels, leveraging the right tools and processes to deliver with the right cadence.

Check

Rolling out content isn’t where we stop. To optimise performance and understand your audience responses, we regularly check and evaluate our channels and content, continually making tweaks and additions to re-strategise where needed.

Elevate

With all the basics in place, we’re ready to move to the next level. Creative content, campaigns, experiences, partnerships and influencers. Elevate your platform with the original and organic social experiences that leave your audience wanting more.