Our Expertise
Brand Audit
Every treatment starts with a diagnosis, and the same is true with branding.
A brand audit is the foundation for strategic growth, giving you a 360-degree view of how your brand is perceived, internally and externally. Mutant can gather insights through in-depth research, stakeholder interviews (including leadership, frontline teams, customers, partners, and media), and competitive benchmarking to assess your positioning in the market.
This process uncovers your brand’s strengths, weaknesses, and relevance to target audiences, helping you identify opportunities for improvement. Our analysis provides clear, data-backed insights into market trends, audience perception, and your competitive standing. The objective is to ensure your brand is aligned with your business goals - whether refining messaging, strengthening your market position, or enhancing visibility through a new look and feel, this audit is your roadmap for growth.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down