Our Expertise
Consumer & Lifestyle
A strong consumer PR strategy is one that ensures you can increase brand awareness while building a positive brand image.
We craft culturally relevant narratives that resonate with today’s consumers - shaping how your brand is perceived. Our approach blends earned media, influencer engagement and experiential activations to get people talking about your products and services authentically.
Whether it’s a new product launch, a brand refresh, or an ongoing storytelling strategy - we connect you with the right lifestyle journalists, opinion leaders and communities to drive influence.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down
What we offer:
Strategic positioning & messaging
Regional media relations, pre-event announcements, keynote and programme amplification, and fast, reactive storytelling across business, lifestyle, travel, arts and trade titles.
Integrated PR & earned media
Regional media relations, pre-event announcements, keynote and programme amplification, and fast, reactive storytelling across business, lifestyle, travel, arts and trade titles.
Stakeholder & VIP communications
Clear, well-structured comms for government, sponsors, exhibitors, partners and industry leaders, including profiling and thought leadership.
On-ground comms operations
Media room management, interview handling, real-time issues support, and live content capture for high-profile events across the region.
Digital & social amplification
Social playbooks, real-time posting and campaign storytelling before, during and after your event to extend reach beyond the room.
Post-event reporting & momentum
Coverage and share-of-voice analysis, sentiment insights, and wrap-up communications that keep stakeholders engaged for the next edition.
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