Our Expertise
Content Creation
At our leading content strategy agency, Mutant’s team of writers, former journalists and editors are well-versed in the ever-evolving world of content marketing. From long-form content such as whitepapers and blogs, to short form content primed for podcasts and social media captions, we have a deep understanding of how best to deliver narratives that resonate with your target audience—all while helping you achieve your business goals.
Operating as an extension of your team, our content experts adopt your brand voice, style, and tone to craft materials that will make an impression, tell your story, and deliver measurable impact.
Our content creation is underpinned by our strong in-house design and creative team, who can lead the charge with designing effective graphics, videos, ebooks, newsletters and other collateral to support and display the content you need in the most effective way.
Together, our entire content team ensures we create what you’re looking for to connect with niche or mass audiences.
We focus on 3 things that matter to MICE clients:
1. Promote
- Craft clear, compelling narratives for your event or destination
- Build pre-event momentum through media, thought leadership and digital campaigns
- Reach the right audiences: delegates, travellers, exhibitors, sponsors, and government stakeholders across the region
2. Protect
- Manage media and messaging on the ground during high-pressure moments
- Handle tough questions, misinformation and operational hiccups with calm, clear communication
- Keep spokespeople and partners aligned on what to say (and what not to)
3. Prove Impact
- Turn coverage and conversation into clear outcomes and reports
- Show stakeholders how your event lifted reputation, visibility and engagement
- Capture content and narratives you can re-use long after the lights go down