Logitech
Mutant positioned Logitech as a leading consumer tech and lifestyle brand in Singapore by driving cultural relevance across productivity, gaming, and creator communities — through platform-first storytelling and strategic media + influencer amplification.
The Campaign
- Co-hosted Singapore’s first Twitch community event with local creators and Logitech ambassadors.
- Built strategic influencer partnerships to grow brand presence across lifestyle, gaming, and creative spaces through seeding, shout-outs, and appearances.
- Positioned Logitech in seasonal gift guides to highlight relevant tech picks.
- Launched targeted social giveaways with Bandwagon to boost engagement around G502X mice.
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The Result
- Solidified Logitech’s presence in gaming culture with wide media coverage and a sold out event.
- 25+ media hits from the event alone, with coverage across HardwareZone, IGN SEA, The Smart Local, and more.
- Expanded Logitech’s creator network for future collabs across key verticals.
- Boosted social engagement through influencer content and giveaways.
200+
earned articles
140
attendees at Twitch event, with tickets sold out in 4 days
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