Monster
Through a strategic PR and content-led campaign, Mutant helped elevate Monster’s visibility and position it as a leading recruitment platform across Southeast Asia.
The Campaign
To boost Monster’s visibility across Southeast Asia, Mutant implemented a combination of reactive and proactive PR outreach to engage key media and build sustained brand awareness.
We positioned Monster as a trusted recruitment partner for both jobseekers and employers by consistently sharing expert commentary, thought leadership, and market insights. This was further supported by strategic content creation and social amplification to increase reach and relevance among target audiences across the region.
The Result
- Secured 272 organic media stories in 2019 across Singapore, Malaysia and Philippines with a combined reach of over 55 million.
- Monthly analysis of Monster’s massive data pool to create localised insights and pitch these to secure key opportunities and stories with local media titles.
- Conceptualised and created fully integrated (PR, content, social) campaigns on topical and time-sensitive subjects to create a buzz and drive traffic back to the Monster website and campaign landing pages.
- Created a strong reputation and top-of-mind recall for the brand, eventually building up to a healthy pipeline of top-tier journalists reaching out proactively for expert inputs and commentary from the Monster team.
272
organic media stories across Singapore, Malaysia & Philippines
>55m
combined reach
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