Zendesk
To drive brand awareness, build reputation, and establish Zendesk spokespeople as champions and thought leaders for all things CX in Asia Pacific.
The Campaign
Our team identifies and creates hyper-local narratives of global flagship campaigns to drive interest amongst local and regional media. We leverage global moments to secure tier-1 interviews, working with Zendesk to identify and amplify compelling local insights on global trends. On top of driving press announcements, media relations, and executive profiling, Mutant also provides counsel to help Zendesk shape their local/regional communications and marketing strategies. Our talented content and design teams create Zendesk’s customer case studies to help the marketing team amplify their success stories.
The Result
- Secured numerous Tier-1 media opportunities for Zendesk, including broadcast interviews, commentaries and features across local and regional outlets such as The Business Times, MoneyFM, TechWireAsia and CNBC
- In 2020, coverage in mainstream and trade media titles increased 40% year-on-year
- Through a Singapore-led research project and localisation of global flagship campaigns, Mutant secured 39 pieces of media coverage for Zendesk in Singapore and across Asia Pacific
+40%
coverage in media year-on-year
39
pieces of media coverage in Singapore & Asia Pacific
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