PURE
A strategic, PR-led campaign was executed to boost brand awareness and recall for Pure Group in Singapore.
The Campaign
By positioning Pure as a leading 360° wellness brand, the campaign tapped into the expertise of fitness professionals and company executives to deliver impactful thought leadership and expert commentary. Anchored by annual, data-driven research, the initiative cemented Pure’s reputation as the go-to authority on wellness in the Singapore market.
The Result
- A total of 229 stories secured over the retainer period, with a 26% average increase in coverage secured yearly, keeping Pure top of mind for media and consumers through consistent coverage.
- Successfully conceptualised and executed two media launches over retainer period, which drew over 35 media and influencers attendees each time.
- Deepening Pure’s reach through identifying opportunities beyond yoga and fitness to establish Pure as an all-encompassing leader in the wellness space, which resulted in 19 earned media stories with Singapore’s top 3 mainstream news outlets.
- Ensured sustained coverage momentum during lull periods by leveraging key events and workshops as touch points for media engagements.
26%
increase in coverage annually
35
media & influencers attended media launches
19x
earned media stories with mainstream media
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