RGF International
The Campaign
Mutant works with RGF to produce outstanding written material that boosts brand awareness, increases quality of leads, captures media attention and positions the company as a recruitment and HR leader across the region. Work includes long-form reports covering overall and industry-specific hiring, job and salary trends across Asia Pacific, as well as short-form content such as blogs, infographics and brochures. Beyond this, Mutant also supported RGF in the creation of its PR strategy to launch the results of the Talent in Asia report across Southeast Asia.
The Result
The 2019 RGF Talent in Asia Report garnered 50 pieces of media coverage in three languages across four countries, reaching over 13 million people. Based on these results, RGF decided to continue the relationship with Mutant, expanding the scope of work to include a salary trend report, website content and a refresh to their brochures in addition to a 2020 edition of the Talent in Asia Report.
