Business China (SG)
Mutant served as the PR agency for the Business China FutureChina Global Forum (FCGF) 2025. Aligned with Business China’s mission to deepen Singapore–China relations and foster multilateral partnerships, Mutant led the communications strategy to amplify the forum’s regional visibility and thought leadership.
The Campaign
To drive awareness and engagement, Mutant coordinated extensive media outreach across local, regional, international and Chinese outlets — securing participation from 87 media representatives at the event, including The Straits Times, Bloomberg News, Lianhe Zaobao, CNBC, CCTV, CNA, Yicai, and China Enterprise. A pre-event media briefing with Tier 1 publications and exclusive interview facilitation with five key journalists.
The Result
The campaign positioned Business China’s spokespeople as authoritative voices on future economic cooperation. The integrated approach highlighted Singapore’s role as the nexus for economic dialogue and innovation, while offering media compelling access to insights leaders locally and across borders.
295
media stories secured across SEA and international media
866
Multiplatform Chinese coverages
134%
SOV increase vs 2024
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