Tech Week Singapore
Since 2023, Mutant has partnered with CloserStill Media, the organiser for Tech Week Singapore (TWS), to position the annual event as Asia Pacific’s flagship technology conference. For the 2025 edition, Mutant built on past PR success by amplifying regional visibility, on-ground participation, and thought leadership — reinforcing TWS as the go-to event for tech innovation and collaboration.
The Campaign
Mutant’s approach was centered on driving sustained PR momentum across the event lifecycle. Through a series of coordinated media materials and targeted media outreach, Mutant leveraged key TWS speakers and notable announcements to drive a cohesive narrative of regional innovation and digital trust — transforming TWS into a high-interest editorial moment for media across the region.
The Result
The 2025 edition of TWS exceeded all KPIs set for earned media, driving record-breaking reach and engagement since Mutant’s first partnership with CloserStill Media back in 2023. This included coverage on Tier 1 media like CNA TV, Ch5, CNA938, The Business Times, Business Insider, GovInsider, CRN Asia, Frontier Enterprise, and more.
78
earned hits
>227M
total reach
15
interviews/bylines
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