Shopify
An insight-led content and PR campaign built around Shopify’s Southeast Asia Retail Report 2024, using YouGov data to highlight key retail trends and position the brand as a regional industry leader.
The Campaign
The initiative aimed to elevate brand visibility, attract qualified leads, and position Shopify as the go-to partner for businesses navigating the evolving retail landscape through a mix of long-form insights, short-form content, sales enablement materials, and a targeted PR strategy
The Result
The campaign secured 40 media placements across leading regional and business outlets such as The Edge, The Independent Singapore, The Manila Bulletin, The Malaysian Reserve, and Yahoo! Finance. This strong media traction reinforced Shopify's position as a retail thought leader, and strengthened its credibility as a trusted partner for businesses across SEA.
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Media placements
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