Wise Travel Campaign
The Campaign
We conceptualised and executed Malaysia's Wisest Travel Agency, Wise Malaysia's first-ever travel pop-up, combining experiential PR, media engagement and creator partnerships to bring the brand to life.
Working with creator Adam Izzy and his popular "Uncle Tim" persona, we transformed complex foreign exchange messaging into an engaging consumer experience, supported by strategic media interviews, content creation and thought leadership.
The Result
The campaign generated 25 earned media coverages, reaching 19.6 million people and delivering RM965,500 in PR value.
Beyond earned media, the activation attracted an estimated 1,500 visitors and drove 300+ Wise account sign-ups, successfully strengthening Wise's position as the go-to travel companion for transparent international payments.
