Deel
Since September 2024, Mutant has partnered with Deel in Singapore to boost its media presence and cement its leadership in a crowded HR tech space. As one of the fastest-growing SaaS companies en route to IPO, Deel aims to dominate APAC — starting with Singapore as its regional springboard.
The Campaign
Working closely with Deel’s global PR team, Mutant provides strategic counsel, creative storytelling, and local support to build strong media relationships. A key milestone was leveraging Global Head of Policy Nick Catino’s keynote at The AI Summit Singapore. In the lead-up, we co-developed a timely survey on local AI sentiment, which underpinned both media engagement and thought leadership.
The Result
The campaign generated strong traction through earned interviews and thought leadership placements — amplifying Deel’s relevance among top-tier stakeholders in tech, business, and policy circles.
22
articles spotlighted the AI survey findings
16
Interviews secured with The Straits Times, People Matters, and Business Insider
84
total coverage secured
No items found.
