Shopee
Make Shopee the go-to platform during mega sales with bold, culturally relevant storytelling. We focused on building organic buzz and Tier-1 credibility through integrated media and influencer strategies.
The Campaign
By combining data-led storytelling with creative PR activations, the campaign secured strong visibility across top-tier lifestyle and business media. Playful themed media kits generated organic social buzz and influencer engagement, while strategic media outreach, press interviews, and timely lifestyle hooks kept Shopee's 9.9, 11.11, and 12.12 campaigns front of mind.
The Result
Sustained media and social buzz across all three mega sale moments, with strong Tier-1 pickup, influencer engagement, and growing brand love,
proving Shopee’s dominance in the e-commerce conversation.
69.8M
combined reach across media + social
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