Marriott Bonvoy
The Campaign
Since 2023, we’ve partnered with the Marriott Malaysia Field Marketing team to deliver record-breaking PR results. In 2025, our creative campaign The Malaysian Kitchen and Wedding Fair preview emerged as Marriott Bonvoy’s top-performing campaigns, generating over 330 media coverages and over US$6.3M in PR value combined.
We strengthened thought leadership through Tier-1 broadcast and print thought leadership, securing high-profile interviews across BERNAMA TV, Astro Awani, Palate Asia and The Star.
The Result
From Jan–Dec 2025, our work delivered 1,541 media coverages (+12.4% YoY), 15 billion reach (+850% YoY), and US$33.2M in PR value. Throughout the year, Marriott Bonvoy dominated Tier-1 media through high-impact media coverage, securing #1 Share of Voice month after month.
The result: Marriott Bonvoy owning Malaysia’s hospitality conversation as the undisputed #1 hotel group by media share of voice.
