Rukita
The objective was to boost brand love and reinforce Rukita’s commitment to integrated, modern housing solutions through the Home That Grows with You campaign.
The Campaign
To bring the campaign to life, Rukita hosted its first-ever media event — unveiling its brand vision and showcasing insights into how younger generations choose their living spaces. The event offered a platform to engage media, spark meaningful conversations, and position Rukita as a forward-thinking provider of practical, comfortable homes.
The Result
The launch significantly raised Rukita’s media profile, helping cement its position as a trusted, youth-focused housing brand in Indonesia.
44
pieces of coverage generated from a single event
77%
Tier 1 coverage boosting credibility & visibility
No items found.
